Analisis Pengaruh Iklan Televisi Terhadap Minat Beli Produk Smartphone Samsung Di Wilayah Palembang
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Institusion

Universitas Katolik Musi Charitas

Author

Matias, Barnabas

Subject

H Social Sciences (General) 

Datestamp

2020-02-24 10:09:22 

Abstract :
This research aimed to analyze whether television ads influence the purchase intention on Smartphone Samsung in Palembang. 96 respondents selected as samples in this research using purposive sampling method. Data analysis techniques used in this study is a simple linear regression analysis to determine the effect of television ads in purchace intention of Samsung Smartphone. Research results showed that the television advertising has positive influence in purchase intention on Samsung Smartphone products. Where television ads could explain 12.3% purchase intention, while the other 87.7% can be explained by other variables 

File :
EM-2016-122067-cover.pdf
EM-2016-122067-abstract.pdf
EM-2016-122067-complete.pdf
EM-2016-122067-summary_id.pdf
EM-2016-122067-tableofcontent.pdf
EM-2016-122067-chapter1.pdf
EM-2016-122067-chapter2.pdf
EM-2016-122067-chapter3.pdf
EM-2016-122067-chapter4.pdf
EM-2016-122067-conclusion.pdf
EM-2016-122067-reference.pdf
EM-2016-122067-attachment.pdf