Analisis Pengaruh Kualitas Produk Dan Kesadaran Merek Terhadap Proses Keputusan Pembelian Oli Top 1 Kategori Pelumas Motor Di Palembang
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Institusion
Universitas Katolik Musi Charitas
Author
Ciputra, Ferdinand
Subject
H Social Sciences (General)
Datestamp
2020-02-24 12:45:48
Abstract :
The purpose of this study to examine the effect of product quality and brand awareness on Top 1 oil purchasing decision process. The data were obtained by distributing questionnaire for 96 respondents by purposive sampling. Data were analyzed using multiple regression. The result showed product quality has significanly effect on Top 1 oil purchasing decision process (0.000<0.5) and brand awareness has unsignificanly effect on Top 1 oil purchasing decision process
The purpose of this study to examine the effect of product quality and brand awareness on Top 1 oil purchasing decision process. The data were obtained by distributing questionnaire for 96 respondents by purposive sampling. Data were analyzed using multiple regression. The result showed product quality has significanly effect on Top 1 oil purchasing decision process (0.000<0.5) and brand awareness has unsignificanly effect on Top 1 oil purchasing decision process
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EM-2016-112010-cover.pdf
EM-2016-112010-abstract.pdf
EM-2016-112010-complete.pdf
EM-2016-112010-summary_id.pdf
EM-2016-112010-tableofcontent.pdf
EM-2016-112010-chapter1.pdf
EM-2016-112010-chapter2.pdf
EM-2016-112010-chapter3.pdf
EM-2016-112010-chapter4.pdf
EM-2016-112010-conclusion.pdf
EM-2016-112010-reference.pdf
EM-2016-112010-attachment.pdf
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