Analisis Pengaruh Brand Community Terhadap Loyalitas Merek Toyota Avanza Club Indonesia Chapter Palembang
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Institusion

Universitas Katolik Musi Charitas

Author

Simatupang, Merlan Katrina

Subject

H Social Sciences (General) 

Datestamp

2018-03-27 04:45:12 

Abstract :
Research aims to understand and to analyze the influence of brand community on the loyalty to brand Toyota Avanza in Palembang, either simultaneous or partial. This type of research is to describle the relationship between variables brand community with Toyota Avanza brand loyalty through hypothesis testing. The sample of research is 80 respondents selected from official member of car community, Toyota Avanza club indonesia chapter in palembang. this study also used to test the instrument which include validity, reliablity and classic assumption test. Hypothesis testing using F test and T test. For data analysis techniques using multiple linear regression. 

File :
EM-2017-112013-cover.pdf
EM-2017-112013-abstract.pdf
EM-2017-112013-complete.pdf
EM-2017-112013-summary_id.pdf
EM-2017-112013-tableofcontent.pdf
EM-2017-112013-chapter1.pdf
EM-2017-112013-chapter2.pdf
EM-2017-112013-chapter3.pdf
EM-2017-112013-chapter4.pdf
EM-2017-112013-conclusion.pdf
EM-2017-112013-reference.pdf
EM-2017-112013-attachment.pdf