Pengaruh Citra Merek, Kualitas Produk Terhadap Keputusan Pembelian Pada Produk Green Cosmetics Sariayu
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Institusion
Universitas Katolik Musi Charitas
Author
Irawati, Yoshinta Putri
Subject
HB Economic Theory
Datestamp
2020-09-12 09:06:17
Abstract :
This study aims to analyze whether variables (Brand Image and Product Quality) have an influence on purchasing decisions Sariayu Green Cosmetics Products. This type of research is a survey by distributing questionnaires. The population in this study are customers who have used Sariayu products, and also the amount in this study is 100 samples. The data analysis technique used in this study is multiple linear regression analysis. The results obtained in this study are all variables (Brand Image and Product Quality) have a significant and positive towards the Purchase Decision.
This study aims to analyze whether variables (Brand Image and Product Quality) have an influence on purchasing decisions Sariayu Green Cosmetics Products. This type of research is a survey by distributing questionnaires. The population in this study are customers who have used Sariayu products, and also the amount in this study is 100 samples. The data analysis technique used in this study is multiple linear regression analysis. The results obtained in this study are all variables (Brand Image and Product Quality) have a significant and positive towards the Purchase Decision.
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EM-2020-152062-cover.pdf.pdf
EM-2020-1522062-abstract.pdf.pdf
EM-2020-1522062-complete.pdf.pdf
EM-2020-1522062-summary_id.pdf.pdf
EM-2020-1522062-tableofcontent.pdf.pdf
EM-2020-1522062-chapter1.pdf.pdf
EM-2020-1522062-chapter2.pdf.pdf
EM-2020-1522062-chapter3.pdf.pdf
EM-2020-1522062-chapter4.pdf.pdf
EM-2020-1522062-conclusion.pdf.pdf
EM-2020-1522062-reference.pdf.pdf
EM-2020-1522062-attachment.pdf.pdf
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