PENGARUH STORE ATMOSPHERE DAN KERAGAMAN PRODUK TERHADAP IMPULSE BUYING PADA KONSUMEN MINISO DI KOTA PALEMBANG
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Institusion

Universitas Katolik Musi Charitas

Author

Oktaviani, Eva

Subject

HB Economic Theory 

Datestamp

2020-09-02 07:07:24 

Abstract :
This study aims to analyze the effect of store atmosphere and product diversity on impulse buying in Miniso consumers in the city of Palembang. The population contained in this study were 100 respondents using purposive sampling technique. The data analysis technique used is multiple linear regression analysis, this technique is used to predict the effect of store atmosphere and product diversity on impulse buying in Miniso consumers. Data collection techniques used in this study were to use a questionnaire instrument. The results obtained from this study indicate that the store atmosphere variable (X1) and product diversity variable (X2) significantly influence the impulse buying of Miniso consumers in the city of Palembang. 

File :
EM-2020-1622045-cover.pdf
EM-2020-1622045-abstract.pdf
EM-2020-1622045-complete.pdf
EM-2020-1622045-summary_id.pdf
EM-2020-1622045-tableofcontent.pdf
EM-2020-1622045-chapter1.pdf
EM-2020-1622045-chapter2.pdf
EM-2020-1622045-chapter3.pdf
EM-2020-1622045-chapter4.pdf
EM-2020-1622045-conclusion.pdf
EM-2020-1622045-reference.pdf
EM-2020-1622045-attachment.pdf