PENGARUH ELEMEN IKLAN TOKOPEDIA X BTS DI MEDIA SOSIAL YOUTUBE TERHADAP KEPUTUSAN PEMBELIAN FANS BTS DI INDONESIA
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Institusion

Universitas Katolik Musi Charitas

Author

Sigit, Feryanto

Subject

H Social Sciences (General) 

Datestamp

2020-09-03 07:05:14 

Abstract :
This study aims to analyze the effect of advert element Tokopedia X BTS in Youtube social media on buying decision Indonesian BTS fans. The population in this study are all BTS fans in Indonesia. The sample total used was 100 respondents using purposive sampling technique. The data analysis technique used is multiple linear regression analysis, this technique is used to predict the effect of advert element Tokopedia X BTS in Youtube social media on buying decision Indonesian BTS fans. In this study, data collection techniques used were using questionnaire instruments. The results obtained in this study indicate that the variable advert words, advert colour and advert movement have no significant effect on buying decision Indonesian BTS fans. While the variable advert music, advert sound and advert image has a significant effect on buying decision Indonesian BTS fans. 

File :
EM-2020-1622064-Cover.pdf
EM-2020-1622064-Abstract.pdf
EM-2020-1622064-Complete.pdf
EM-2020-1622064-Summary_id.pdf
EM-2020-1622064-Tableofcontent.pdf
EM-2020-1622064-Chapter1.pdf
EM-2020-1622064-Chapter2.pdf
EM-2020-1622064-Chapter3.pdf
EM-2020-1622064-Chapter4.pdf
EM-2020-1622064-Conclussion.pdf
EM-2020-1622064-Reference.pdf
EM-2020-1622064-attachment.pdf