Pengaruh Word Of Mouth Marketing Dan Harga Terhadap Keputusan Pembelian Konsumen Di Toko Linda Kosmetik Palembang
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Institusion

Universitas Katolik Musi Charitas

Author

Sanusi, Nico

Subject

H Social Sciences (General) 

Datestamp

2021-02-16 07:15:48 

Abstract :
This research is a case study aimed to examine the effect of word of mouth marketing and price on purchase decisions Linda Cosmetics Store. The sample in this study is that consumers shop Linda Cosmetics. The samples are determined by using the purposive sampling method. The sample obtained was 100 respondents. The first and second hypothesis testing using t test with the help of SPSS 17.0 for Windows. The results show that the first hypothesis (H1) who stated that the influence of word of mouth marketing to the purchasing decision, accepted. The second hypothesis (H2), which reported an effect of price on purchase decisions, accepted. 

File :
EM-2015-112450-cover.pdf
EM-2015-112450-abstract.pdf
EM-2015-112450-summary_id.pdf
EM-2015-112450-complete.pdf
EM-2015-112450-table of content.pdf
EM-2015-112450-chapter 1.pdf
EM-2015-112450-chapter 2.pdf
EM-2015-112450-chapter 3.pdf
EM-2015-112450-chapter 4.pdf
EM-2015-112450-conclusion.pdf
EM-2015-112450-reference.pdf
EM-2015-112450-attachment.pdf