PENGARUH POSITIVE MOOD TERHADAP IMPULSE BUYING BEHAVIOR DI SHOPEE PADA GENERASI DEWASA AWAL DI PALEMBANG SELAMA MASA PANDEMI COVID-19
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Institusion

Universitas Katolik Musi Charitas

Author

Augustine, Michelle

Subject

HB Economic Theory 

Datestamp

2021-03-08 04:55:46 

Abstract :
This research aims to prove and analyze the effect of positive mood on impulse buying behavior at shopee in early adult generations in Palembang during the Covid-19 pandemic. The population in this study are Palembang people, with a sample of 96 people and using purposive sampling technique. The data analysis technique used in this research is simple linear regression analysis. The data collection technique used is a questionnaire instrument. The results obtained from this study are the positive mood variable has a positive and significant effect on impulse buying behavior at shopee in early adult generations in Palembang during the Covid-19 pandemic. 

File :
EM-2021-1722002-Cover.pdf
EM-2021-1722002-Abstract.pdf
EM-2021-1722002-Complete.pdf
EM-2021-1722002-Summary_id.pdf
EM-2021-1722002-Tableofcontent.pdf
EM-2021-1722002-Chapter1.pdf
EM-2021-1722002-Chapter2.pdf
EM-2021-1722002-Chapter3.pdf
EM-2021-1722002-Chapter4.pdf
EM-2021-1722002-Conclusion.pdf
EM-2021-1722002-Reference.pdf
EM-2021-1722002-Attachment.pdf