Efektifitas Pemasaran Electronic Word-Of-Mouth Dan Pengaruhnya Terhadap Keputusan Pembelian Konsumen Online Game Di Situs Jejaring Sosial Facebook
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Institusion

Universitas Katolik Musi Charitas

Author

Suherman, Derry Maxcevy

Subject

H Social Sciences (General) 

Datestamp

2022-01-19 02:46:21 

Abstract :
Word Of Mouth is the process by transfer of information from individual to individual through verbal communication, which could be as simple as being told about something to someone. Telling stories is a common form of communication word-of-mouth where someone tell others about real events or fictitious either directly or using electronic communication media. Author here to learn about the influence of electronic WOM marketing on consumer purchasing decisions on social networks online games. By using SPSS version 18, the cross table shows that the Gender and Late Education has influence with the purchase decisions of consumers, what games is it played predispose a person to find out information about the gaming products from friends / family, what Game is it affect satisfied or not consumer after the purchase / subscription. 

File :
EM-2015-102210-cover.pdf
EM-2015-102210-abstract.pdf
EM-2015-102210-summary_id.pdf
EM-2015-102210-table of content.pdf
EM-2015-102210-chapter 1.pdf
EM-2015-102210-chapter 2.pdf
EM-2015-102210-chapter 3.pdf
EM-2015-102210-chapter 4.pdf
EM-2015-102210-conclusion.pdf
EM-2015-102210-reference.pdf
EM-2015-102210-complete.pdf