Analisis Pengaruh Kualitas, Harga, Dan Promosi Produk Lampu Philips LED Terhadap Keputusan Pembelian Konsumen Di Kota Palembang
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Institusion

Universitas Katolik Musi Charitas

Author

., Erna

Subject

H Social Sciences (General) 

Datestamp

2021-03-26 02:53:15 

Abstract :
The study aims to examine the effect of quality, price,and promosi on purchase decisions Philips LED lighting products. The population in this study are communities that use and buy Philips LED lights in the city of Palembang. The samples of this study determined using by purposive sampling. The samples were obtained 100 respondens. Analytical techniques used to process the data were validity test, reliability test, descriptive test, classical assumption test, and multiple linear regression analyzes and hypotesis regression with the Statistic For Social Source (SPSS) version 16.0. The results of this study showed that Results of this study stated that the positive influence of variable quality, price, and promotion on purchase decisions at Philips LED lighting products 

File :
EM-2015-112420-cover.pdf
EM-2015-112420-abstract.pdf
EM-2015-112420-complete.pdf
EM-2015-112420-summary_id.pdf
EM-2015-112420-table of content.pdf
EM-2015-112420-chapter 1.pdf
EM-2015-112420-chapter 2.pdf
EM-2015-112420-chapter 3.pdf
EM-2015-112420-chapter 4.pdf
EM-2015-112420-conclusion.pdf
EM-2015-112420-reference.pdf
EM-2015-112420-attachment.pdf