Pengaruh Merek, Fitur Produk, Dan Desain Terhadap Keputusan Pembelian Laptop Untuk Kalangan Mahasiswa Di Kota Palembang
Total View This Week0

Institusion

Universitas Katolik Musi Charitas

Author

Valenetinus, Ardi

Subject

H Social Sciences (General) 

Datestamp

2021-04-06 05:01:01 

Abstract :
This study aimed to test whether the brand, product features, and design have positive and significant effect on Laptops purchasing decisions for the college students in the city of Palembang. The population in this study were college students in the city of Palembang.The sample in this study using purposive sampling method and number of samples used in this study were 270 respondents. This study uses reliability analysis, validity, classical assumption test, multiple linear regression, and hypothesis testing using the F test and t test. These results indicate that the presence of a positive and significant influence of the brand, product features (connectivity and mobility features, core technical features, value-added features, and peripherals specification feature) on Laptops purchase decisions for the college students in the city of Palembang. While design doesn?t significantly influence the Laptops purchasing decisions for the college students in the city of Palembang. 

File :
EM-2015-112428-cover.pdf
EM-2015-112428-abstract.pdf
EM-2015-112428-complete.pdf
EM-2015-112428-summary_id.pdf
EM-2015-112428-table of content.pdf
EM-2015-112428-chapter 1.pdf
EM-2015-112428-chapter 2.pdf
EM-2015-112428-chapter 3.pdf
EM-2015-112428-chapter 4.pdf
EM-2015-112428-conclusion.pdf
EM-2015-112428-reference.pdf
EM-2015-112428-attachment.pdf