Pengaruh Reputasi Penjual Dan Kepercayaan Terhadap Keputusan Pembelian Secara Online Pada Tokopedia Kategori Pakaian
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Institusion

Universitas Katolik Musi Charitas

Author

., Fernandy

Subject

H Social Sciences (General) 

Datestamp

2021-04-13 04:02:59 

Abstract :
The study aims to examine the effect of seller?s reputation and trust towards purchase decisions online of Tokopedia on clothing category. The population of this study were all of members Tokopedia in Palembang. The samples of this study determined using by purposive sampling. The samples were obtained 100 respondens. The hypotesis by using multiple linear regression with the Statistic For Social Source (SPSS) version 17.0. The results of this study showed that seller?s reputation affects purchase decisions, while trust has no affects purchase decisions online of Tokopedia on clothing category. 

File :
EM-2015-112021-cover.pdf
EM-2015-112021-abstract.pdf
EM-2015-112021-complete.pdf
EM-2015-112021-summary_id.pdf
EM-2015-112021-table of content.pdf
EM-2015-112021-chapter 1.pdf
EM-2015-112021-chapter 2.pdf
EM-2015-112021-chapter 3.pdf
EM-2015-112021-chapter 4.pdf
EM-2015-112021-conclusion.pdf
EM-2015-112021-reference.pdf
EM-2015-112021-attachment.pdf