Pengaruh kualitas layanan dan harga terhadap keputusan pembelian jasa Grab-bike pada mahasiswa di Kota Palembang
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Institusion

Universitas Katolik Musi Charitas

Author

., Rivaldo

Subject

L Education (General) 

Datestamp

2021-07-09 02:50:06 

Abstract :
This study aims to determine the effect of service quality and price on purchasing decisions for Grab-bike services for students in the city of Palembang, the instrument used in this study was a questionnaire using a Likert scale. The population in this study were students who had used Grab-bike services 2 times, involving 100 students as a sample of respondents taken by purposive sampling technique. The results obtained are positive and significant service quality variables on the decision to purchase Grab-bike services for students in the city of Palembang. While the price variable has an effect positive and is significant on the decision to purchase Grab-bike services for students in Palembang City. Keywords: Quality of service, Price, Purchase decision 

File :
EM-2021-1722024-cover.pdf
EM-2021-1722024-abstract.pdf
EM-2021-1722024-Complete.pdf
EM-2021-1722024-summary_id.pdf
EM-2021-1722024-tableofcontent .pdf
EM-2021-1722024-chapter1.pdf
EM-2021-1722024-chapter 2.pdf
EM-2021-1722024-chapter 3.pdf
EM-2021-1722024-chapter 4.pdf
EM-2021-1722024-conclusion.pdf
EM-2021-1722024-reference.pdf
EM-2021-1722024-attachment.pdf