PENGARUH BIAYA PRODUKSI, BIAYA KUALITAS DAN BIAYA PROMOSI TERHADAP PENJUALAN
(Studi Empiris Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia)
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Institusion
Universitas Katolik Musi Charitas
Author
Trexie, Teresia
Subject
U Military Science (General)
Datestamp
2021-07-28 02:04:34
Abstract :
This research aims to examine whether production cost, quality cost, and promotion costs affect the company?s sales. The research population was all manufacturing companies listed on the IDX during 2017-2020. The sample was selected using a purposive sampling technique so the sample was 231 samples. Research hypotheses are tested using multiple linear regression analysis. The result show that production cost has a positive effect on sales, quality cost has not effect on sales, and promotion cost has a positive effect on sales. Keywords: Production Cost, Quality Cost, Promotion Cost, Sales
This research aims to examine whether production cost, quality cost, and promotion costs affect the company?s sales. The research population was all manufacturing companies listed on the IDX during 2017-2020. The sample was selected using a purposive sampling technique so the sample was 231 samples. Research hypotheses are tested using multiple linear regression analysis. The result show that production cost has a positive effect on sales, quality cost has not effect on sales, and promotion cost has a positive effect on sales. Keywords: Production Cost, Quality Cost, Promotion Cost, Sales
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EA-2021-1721043-cover.pdf
EA-2021-1721043-abstract.pdf
EA-2021-1721043-complete.pdf
EA-2021-1721043-summary_id.pdf
EA-2021-1721043-tableofcontent.pdf
EA-2021-1721043-chapter1.pdf
EA-2021-1721043-chapter2.pdf
EA-2021-1721043-chapter3.pdf
EA-2021-1721043-chapter4.pdf
EA-2021-1721043-conclusion.pdf
EA-2021-1721043-reference.pdf
EA-2021-1721043-attachment.pdf
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