Pengaruh Hedonic Shopping Motivation, Sales Promotion Dan Shopping Lifestyle Terhadap Impulse Buying Di E-Commerce Shopee Selama Masa Pandemi Covid-19
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Institusion

Universitas Katolik Musi Charitas

Author

Kurniawan, Theodorus Dwi

Subject

HB Economic Theory 

Datestamp

2022-03-18 02:44:23 

Abstract :
The purpose of this study is to analyze and empirically prove whether Hedonic Shopping Motivation, Sales Promotion and Shopping Lifestyle have an effect on Impulse Buying at E-Commerce Shopee during the Covid-19 pandemic. This type of research is causal associative research. The population in this study are people who have made spontaneous and unplanned purchases at e-commerce Shopee The sampling technique in this study used a purposive sampling technique involving 100 respondents. The analysis technique in this study uses multiple regression, while the t test and F test are used to test the hypothesis. The results in this study show that Hedonic Shopping Motivation, Sales Promotion and Shopping Lifestyle have a positive and significant effect on Impulse Buying at E-Commerce Shopee during the Covid-19 pandemic. Keywords: Hedonic Shopping Motivation, Sales Promotion, Shopping Lifestyle, Impulse Buying 

File :
EM-2022-1822005-cover.pdf
EM-2022-1822005-abstract.pdf
EM-2022-1822005-Complete.pdf
EM-2022-1822005-summary_id.pdf
EM-2022-1822005-tableofcontent.pdf
EM-2022-1822005-chapter1.pdf
EM-2022-1822005-chapter2.pdf
EM-2022-1822005-chapter3.pdf
EM-2022-1822005-chapter4.pdf
EM-2022-1822005-conclusion.pdf
EM-2022-1822005-reference.pdf
EM-2022-1822005-attachment.pdf