Pengaruh Budaya, Materialisme, dan Religiusitas Terhadap Sikap Konsumen Atas Produk Mewah
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Institusion

Universitas Katolik Musi Charitas

Author

Wahyudi, Maychel

Subject

HB Economic Theory 

Datestamp

2022-03-17 07:14:00 

Abstract :
This study aims to prove and analyze the influence of culture, materialism, and religiosity on consumer attitude towards luxury products. The data used in this research are primary data. The population in this study are consumers who have positive attitudes towards luxury product. The sample in this study amounted to 100 respondents who met the criteria by using purposive sampling technique. The t-test result show that culture has a positive effect but not significant on consumer attitude towards luxury products, materialism has a positive effect and significant consumer attitude towards luxury products, and religiosity has a negative effect and not significant consumer attitude towards luxury products. Keyword : Culture, Materialism, Religiosity, Consumer Attitude Towards Luxury Products 

File :
EM-2022-1822072-cover.pdf
EM-2022-1822072-abstract.pdf
EM-2022-1822072-complete.pdf.pdf
EM-2022-1822072-summary_id.pdf.pdf
EM-2022-1822072-tableofcontent.pdf
EM-2022-1822072-chapter1.pdf
EM-2022-1822072-chapter2.pdf
EM-2022-1822072-chapter3.pdf
EM-2022-1822072-chapter4.pdf
EM-2022-1822072-conclusion.pdf
EM-2022-1822072-reference.pdf
EM-2022-1822072-attachment.pdf