Pengaruh Rating, Online Customer Review dan Sales Promotion Terhadap Keputusan Pembelian di Shopee
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Institusion

Universitas Katolik Musi Charitas

Author

Hartanto, Aloysius Bobby

Subject

H Social Sciences (General) 

Datestamp

2022-03-17 07:30:05 

Abstract :
This study aims to analyze whether the variables rating, online customer review and sales promotion have an influence on purchasing decisions at Shopee. The population in this study were all Shopee marketplace users, while the sample in this study were active Shopee users (in 1 month recent ever bought a product at shopee at least 2 times), aged at least 17 years with a total sample of 110 respondents. This study uses multiple regression analysis techniques to determine the effect of rating variables, online customer reviews and sales promotions on purchasing decisions. The results obtained indicate that the rating variables, online customer reviews and sales promotions have a positive and significant influence on purchasing decisions at Shopee. Keyword: rating, online customer review, sales promotion, purchase decisions 

File :
EM-2022-1822130-cover.pdf
EM-2022-1822130-abstract.pdf
EM-2022-1822130-complete.pdf
EM-2022-1822130-summary_id.pdf
EM-2022-1822130-tableofcontent.pdf
EM-2022-1822130-chapter1.pdf
EM-2022-1822130-chapter2.pdf
EM-2022-1822130-chapter3.pdf
EM-2022-1822130-chapter4.pdf
EM-2022-1822130-conclusion.pdf
EM-2022-1822130-reference.pdf
EM-2022-1822130-attachment.pdf