Pengaruh Visibility, Credibility, Attraction Dan Power Dari Luna Maya Sebagai Brand Ambassador Terhadap Keputusan Pembelian Produk Erigo Di E-Commerce
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Institusion

Universitas Katolik Musi Charitas

Author

Andretan, Alfred

Subject

HB Economic Theory 

Datestamp

2022-03-18 05:33:11 

Abstract :
This study aims to analyze and prove the influence of Brand Ambassador consisting of Visibility, Credibility, Attraction and Power on purchasing decisions of Erigo products in e-commerce. The method used in this study is a quantitative method. The population in this study are people who use e-commerce applications. While the sample in this study were 120 respondents who met the criteria that had been determined by using a purposive sampling approach. The analysis technique in this study uses multiple regression and to test the hypothesis used t test and F test. The results of this study indicate that Visibility, Credibility, Attraction and Power have a positive and significant effect on purchasing decisions for Erigo products in e-commerce. Keywords : Brand Ambassador, Purchasing Decisions, E-Commerce 

File :
EM-2022-1822093-Cover.pdf
EM-2022-1822093-Abstract.pdf
EM-2022-1822093-complete.pdf
EM-2022-1822093-summary_id.pdf
EM-2022-1822093-Tabelofcontent.pdf
EM-2022-1822093-Chapter1.pdf
EM-2022-1822093-Chapter2.pdf
EM-2022-1822093-Chapter3.pdf
EM-2022-1822093-Chapter4.pdf
EM-2022-1822093-Conclusion.pdf
EM-2022-1822093-Reference.pdf
EM-2022-1822093-Attachment.pdf