PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN GREEN PRODUCT AC PANASONIC ALOWA+ X-TRA ECO
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Institusion

Universitas Katolik Musi Charitas

Author

Angkasa, Vincentia Viviani

Subject

H Social Sciences (General) 

Datestamp

2022-04-27 10:48:24 

Abstract :
ABSTRACT The purpose of this research was to analyze and know the effect of brand image, quality product on impulse buying behavior. In this study, the population is all consumers shopping or have ever shopped AC Panasonic Alowa+ Green X-tra Eco. Samples taken are consumers shopping or have ever shopped AC Panasonic Alowa+ Green X-tra Eco with the total amount of 100 peoples. Analytical techniques used to process the data were validity test, reliability test, classical assumption test, and multiple linear regression analyzes that were done by using software statistical package and service solution (SPSS) version 16.00. The result are brand image has positive and not significant influence while quality product has positive and significant influence toward impulse buying behavior. Keywords: brand image, quality product, and impluse buying 

File :
EM-2015-112418-Cover.pdf
EM-2015-112418-Abstract.pdf
EM-2015-112418-Complete.pdf
EM-2015-112418-Summary.pdf
EM-2015-112418-Tableofcontent.pdf
EM-2015-112418-Chapter1.pdf
EM-2015-112418-Chapter2.pdf
EM-2015-112418-Chapter3.pdf
EM-2015-112418-Chapter4.pdf
EM-2015-112418-Conclusion.pdf
EM-2015-112418-Reference.pdf
EM-2015-112418-Attachmant.pdf