PENGARUH MOTIVASI BELANJA HEDONIS DAN POTONGAN HARGA TERHADAP IMPULSE BUYING PADA E-COMMERCE
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Institusion
Universitas Katolik Musi Charitas
Author
Zainudin, Ditha Monica
Subject
H Social Sciences (General)
Datestamp
2023-04-26 03:31:25
Abstract :
This study aims to know the influence of hedonic shopping motivation and price discount toward impulse buying on e-commerce. The population in this study are consumers who have been shopping online on e-commerce sites. Samples in this study are 100 respondents who have met the criterias determined using purposive sampling method. The result of t-test showed that hedonic shopping motivation have significant affect to impulse buying on e-commerce and price discount have significant affect to impulse buying on e-commerce. The result of F-test showed that hedonic shopping motivation and price discount has simultaneously affect impulse buying on e-commerce. Keyword: hedonic shopping motivation, price discount, impulse buying, e-commerce.
This study aims to know the influence of hedonic shopping motivation and price discount toward impulse buying on e-commerce. The population in this study are consumers who have been shopping online on e-commerce sites. Samples in this study are 100 respondents who have met the criterias determined using purposive sampling method. The result of t-test showed that hedonic shopping motivation have significant affect to impulse buying on e-commerce and price discount have significant affect to impulse buying on e-commerce. The result of F-test showed that hedonic shopping motivation and price discount has simultaneously affect impulse buying on e-commerce. Keyword: hedonic shopping motivation, price discount, impulse buying, e-commerce.
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EM-2018-142416-Cover.pdf
EM-2018-142416-Abstarct.pdf
EM-2018-142416-Summary.pdf
EM-2018-142416-Complete.pdf
EM-2018-142416-Tabel Of Content.pdf
EM-2018-142416-Chapter 1.pdf
EM-2018-142416-Chapter 2.pdf
EM-2018-142416-Chapter 3.pdf
EM-2018-142416-Chapter 4.pdf
EM-2018-142416-Conclusion.pdf
EM-2018-142416-Reference.pdf
EM-2018-142416-Attachment.pdf
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