DEVELOPING ENGLISH MATERIALS USING
CONTENT BASED INSTRUCTION
APPROACH OF MARKETING STUDENTS AT SMK YPI DARUSSALAM 2 CERME
AT THE TENTH GRADE
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Institusion
Universitas Muhammadiyah Gresik
Author
ARIESTA, WAHYU EKA
Subject
English Education
Datestamp
2019-08-21 03:44:03
Abstract :
This study presented the objectives: 1) to investigate the target need of students in marketing study program at the tenth grade, 2) to investigate the learning need of students in marketing study program at the tenth grade, 3) to determine the developing English materials using content based insruction (CBI) approach. This study uses R&D design, while for the step is u sing ADDIE model that modified by Candra Hadi Asmara (2012). The modified ADDIE model has some steps: analysis, design, development, expert validation, revision, limited try out and final product. The need analysis consists of 2 things that to be analyzed , the first is questionnaire includes target need and learning need, the second is interview. According to the questionnaire data, the target need of students are: they learn English to support their future job; students interest on speaking skill Meanwhi le the learning need in term of inputs are: pictures, a simple monologue or dialogue for speaking, listening, reading and writing input, then text in reading and writing input that the whole of inputs are included marketing materials but some of them are a bout daily life. There are 2 marketing materials that prefered by the students, those are about the negotiation and confirmation on customers? decisio n . Then talking about the procedures, students prefered by games, practice the dialogue and describing pic tures The result of questionnaire data were analyzed by using frequency ( f ) and precentage Furthermore, the expert judgments checklist were given to the English teacher and marketing teacher to check the appropriateness materials according to the BNSP ( Badan Standart Nasional Prosedur ). The researcher use d SPSS descriptive statistics to check the result of the experts? assessment. Both of results from English teacher and marketing teacher, shows the same mean score that is 3,23. It is mean a good category.
This study presented the objectives: 1) to investigate the target need of students in marketing study program at the tenth grade, 2) to investigate the learning need of students in marketing study program at the tenth grade, 3) to determine the developing English materials using content based insruction (CBI) approach. This study uses R&D design, while for the step is u sing ADDIE model that modified by Candra Hadi Asmara (2012). The modified ADDIE model has some steps: analysis, design, development, expert validation, revision, limited try out and final product. The need analysis consists of 2 things that to be analyzed , the first is questionnaire includes target need and learning need, the second is interview. According to the questionnaire data, the target need of students are: they learn English to support their future job; students interest on speaking skill Meanwhi le the learning need in term of inputs are: pictures, a simple monologue or dialogue for speaking, listening, reading and writing input, then text in reading and writing input that the whole of inputs are included marketing materials but some of them are a bout daily life. There are 2 marketing materials that prefered by the students, those are about the negotiation and confirmation on customers? decisio n . Then talking about the procedures, students prefered by games, practice the dialogue and describing pic tures The result of questionnaire data were analyzed by using frequency ( f ) and precentage Furthermore, the expert judgments checklist were given to the English teacher and marketing teacher to check the appropriateness materials according to the BNSP ( Badan Standart Nasional Prosedur ). The researcher use d SPSS descriptive statistics to check the result of the experts? assessment. Both of results from English teacher and marketing teacher, shows the same mean score that is 3,23. It is mean a good category.
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