EFEKTIFITAS PROMOSI DALAM MENINGKATKAN JUMLAH SISWA BARU DI SMA MUHAMMADIYAH 7
PANCENGKABUPATEN GRESIK
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Institusion
Universitas Muhammadiyah Gresik
Author
ROSHIDA, MAHFUDHOTUN
Subject
Economic And Business
Datestamp
2019-09-02 06:35:13
Abstract :
This study aims to analyze the Effectiveness of Promotion in increasing the number of new students by using the media of Advertising, Sales Promotion, and Personal Selling. The data analysis technique uses models from Milles and Huberman, namely using data reduction, data display, and verification / conclusion with interview techniques. The interview technique was conducted with informants at Muhammadiyah 7 Panceng High School. The results of the analysis show that the effectiveness of the promotion through 3 media, namely advertising, personal sales, and personal selling that have been carried out effectively but not maximally in realizing the activities that have been promoted.
This study aims to analyze the Effectiveness of Promotion in increasing the number of new students by using the media of Advertising, Sales Promotion, and Personal Selling. The data analysis technique uses models from Milles and Huberman, namely using data reduction, data display, and verification / conclusion with interview techniques. The interview technique was conducted with informants at Muhammadiyah 7 Panceng High School. The results of the analysis show that the effectiveness of the promotion through 3 media, namely advertising, personal sales, and personal selling that have been carried out effectively but not maximally in realizing the activities that have been promoted.
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