STRATEGI PEMASARAN PRODUK TABUNGAN SIMPANAN PELAJAR (SIMPEL)
PADA PT BANK PEMBANGUNAN DAERAH JAWA TIMUR CABANG MALANG
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Institusion
Universitas Muhammadiyah Malang
Author
PUTRI, NABILA DYAH EKA
Subject
L Education (General)
Datestamp
2022-11-24 07:02:57
Abstract :
The purpose of this paper is to determine the marketing strategy of the Student Savings (Simpel) savings product at the Regional Development Bank of East Java Tbk Malang Branch. Collecting data in this paper using observation, interviews and documentation. This writing uses descriptive analysis method with a qualitative approach. The location of the writing was carried out at the Regional Development Bank of East Java Tbk Malang Branch, it was concluded that the Marketing Strategy used by Bank Jatim in getting customers was to carry out direct promotions through visits to schools starting from early childhood, kindergarten, elementary, middle and high school in the city of Malang.
The purpose of this paper is to determine the marketing strategy of the Student Savings (Simpel) savings product at the Regional Development Bank of East Java Tbk Malang Branch. Collecting data in this paper using observation, interviews and documentation. This writing uses descriptive analysis method with a qualitative approach. The location of the writing was carried out at the Regional Development Bank of East Java Tbk Malang Branch, it was concluded that the Marketing Strategy used by Bank Jatim in getting customers was to carry out direct promotions through visits to schools starting from early childhood, kindergarten, elementary, middle and high school in the city of Malang.
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