TELAAH POLISEMI PENAMAAN USAHA KOPI DI KOTA MALANG
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Institusion
Universitas Muhammadiyah Malang
Author
Cahyaningtiyas, Isqi Agustin
Subject
L Education (General)
Datestamp
2022-11-24 07:44:45
Abstract :
A name on something is an etiquette for something that is used to refer to something such as an object, living thing, activity or event and others. In addition to being useful as a mention, naming certainly has a meaning and purpose in every use. This is implemented in the naming of the coffee business in the city of Malang which has various forms and patterns. Based on this, there is a naming phenomenon that has the potential for polysemy that researchers want to express by formulating problems (1) how polysemy is formed in naming coffee businesses in Malang city and (2) how polysemy means in naming coffee businesses in Malang city. The method used in this study is a descriptive method of analysis with a semantic approach. The data in this study are words and phrases in the identity of the coffee business. The source of data in this study is a pamphlet of the identity of a coffee business in Malang city, the results of transcripts from observations, documentation, interviews, views and notes. Data collection is carried out through several steps, namely, (1) direct observation to see the block or pamphlet naming coffee business in Malang city and researchers make observations through the Go Jek and Grab applications, through the Go Food and Grab Food features, (2) documenting the naming of coffee usah in Malang city either in the form of photos or personal notes of researchers, (3) researchers make sorting out the necessary data. Technical data analysis is carried out by collecting raw data, marking data (organizing data), coding data, presenting data and findings and the ultimate way of interpreting the findings. Based on the results of the analysis and discussion of all data, it can be concluded that (1) polysemy forms are found in the form of words and phrases, with polysemy data on word forms in the form of workshops, garages and bestari. Polysemy data of phrase forms found central elements of the words coffee and coffee. In the shape analysis, different structures and patterns were also found in each shape. The structure of its polysemy form was analyzed based on categories of word classes found entirely in the category of nouns. Polysemy patterns are found in the form of the position of the central element in front, the central element behind and the central element disappears (2) the results of the analysis of the meaning of polysemy found the meaning attached to the polysemy form and tend not to be actual. The results of the analysis show meaning based on the experience of the coffee business owner, based on the philosophy of the words used and based on the concept of the coffee business.
A name on something is an etiquette for something that is used to refer to something such as an object, living thing, activity or event and others. In addition to being useful as a mention, naming certainly has a meaning and purpose in every use. This is implemented in the naming of the coffee business in the city of Malang which has various forms and patterns. Based on this, there is a naming phenomenon that has the potential for polysemy that researchers want to express by formulating problems (1) how polysemy is formed in naming coffee businesses in Malang city and (2) how polysemy means in naming coffee businesses in Malang city. The method used in this study is a descriptive method of analysis with a semantic approach. The data in this study are words and phrases in the identity of the coffee business. The source of data in this study is a pamphlet of the identity of a coffee business in Malang city, the results of transcripts from observations, documentation, interviews, views and notes. Data collection is carried out through several steps, namely, (1) direct observation to see the block or pamphlet naming coffee business in Malang city and researchers make observations through the Go Jek and Grab applications, through the Go Food and Grab Food features, (2) documenting the naming of coffee usah in Malang city either in the form of photos or personal notes of researchers, (3) researchers make sorting out the necessary data. Technical data analysis is carried out by collecting raw data, marking data (organizing data), coding data, presenting data and findings and the ultimate way of interpreting the findings. Based on the results of the analysis and discussion of all data, it can be concluded that (1) polysemy forms are found in the form of words and phrases, with polysemy data on word forms in the form of workshops, garages and bestari. Polysemy data of phrase forms found central elements of the words coffee and coffee. In the shape analysis, different structures and patterns were also found in each shape. The structure of its polysemy form was analyzed based on categories of word classes found entirely in the category of nouns. Polysemy patterns are found in the form of the position of the central element in front, the central element behind and the central element disappears (2) the results of the analysis of the meaning of polysemy found the meaning attached to the polysemy form and tend not to be actual. The results of the analysis show meaning based on the experience of the coffee business owner, based on the philosophy of the words used and based on the concept of the coffee business.
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