PENGARUH SOCIAL MEDIA MARKETING DAN STORE ATMOSPHERE TERHADAP MINAT PEMBELIAN ULANG (Studi pada Followers Instagram Prestoncoffee.co)
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Institusion

Universitas Muhammadiyah Malang

Author

Gustiawan, Feri

Subject

LB Theory and practice of education 

Datestamp

2022-12-08 07:24:30 

Abstract :
This study aims to determine the effect of social media marketing on repurchase interest at Preston Coffee Malang, determine the effect of store atmosphere on repurchase interest at Preston Coffee Malang and determine the effect of social media marketing and store atmosphere simultaneously or together on repurchase interest. at Preston Coffee Malang. The research method used is a type of explanatory research with a quantitative approach which is collected by means of a questionnaire using a Likert scale. The data analysis technique used is multiple linear regression analysis. The results of the analysis in this study indicate that there is a significant influence of social media marketing and store atmosphere simultaneously or together and partially or individually on the interest in repurchasing at Preston Coffee Malang. 

File :
PENDAHULUAN.pdf
BAB I.pdf
BAB II.pdf
BAB III (1).pdf
BAB IV.pdf
BAB V.pdf
LAMPIRAN.pdf