AKTIVISME FANDOM BTS-ARMY DALAM MENDUKUNG KAMPANYE GLOBAL ‘LOVE MYSELF’ #ENDVIOLENCE MELALUI MEDIA SOSIAL TWITTER
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Institusion
Universitas Muhammadiyah Malang
Author
Maulirika, Merinda Dwi
Subject
H Social Sciences (General)
Datestamp
2022-12-26 07:20:20
Abstract :
The 'Love Myself' #ENDViolence campaign is a movement encouraged by BTS and UNICEF to fight against all forms of violence. The practice of fans through social media can create a new wave for the development of social movements for change. This study analyzes the development of fandom activism in creating and supporting Anti-Violence Campaign messages on social media. By collecting and describing #ENDViolence network data from Twitter through the Social Network Analysis (SNA) method, researchers observe how the development of fandom activism against violence against children through the #ENDViolence Campaign on Twitter uses the concepts of human security, digital fan activism, and SNA. The results of this study show that ARMY dominates the #ENDViolence network on Twitter even though this network is divided into sub networks. However, the dissemination of information in the #ENDViolence network is considered not good. With that result, UNICEF and BTS need to work together with influential fan accounts on social media Twitter so that this anti-violence movement can achieve broader developments and information about the focus of this campaign programs can run well.
The 'Love Myself' #ENDViolence campaign is a movement encouraged by BTS and UNICEF to fight against all forms of violence. The practice of fans through social media can create a new wave for the development of social movements for change. This study analyzes the development of fandom activism in creating and supporting Anti-Violence Campaign messages on social media. By collecting and describing #ENDViolence network data from Twitter through the Social Network Analysis (SNA) method, researchers observe how the development of fandom activism against violence against children through the #ENDViolence Campaign on Twitter uses the concepts of human security, digital fan activism, and SNA. The results of this study show that ARMY dominates the #ENDViolence network on Twitter even though this network is divided into sub networks. However, the dissemination of information in the #ENDViolence network is considered not good. With that result, UNICEF and BTS need to work together with influential fan accounts on social media Twitter so that this anti-violence movement can achieve broader developments and information about the focus of this campaign programs can run well.
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