STRATEGI MARKETING UNIT PELAKSANA TEKNIS HUMAS PROMOSI DAN PENERIMAAN MAHASISWA BARU UNIVERSITAS MUHAMMADIYAH SUKABUMI
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Institusion
Universitas Muhammadiyah Sukabumi
Author
Cahyadi, Lydia Maharani
Subject
HE Transportation and Communications
Datestamp
2022-03-24 07:43:14
Abstract :
The Technical Implementation Unit of Public Relations Promotion and New Student Admission is one of the work units at the Muhammadiyah University of Sukabumi. The role of the Technical Implementation Unit of Public Relations, Promotion and New Student Admission in increasing the number of new students is certainly very influential, because one that determines the number of new students, one of which is the performance of Public Relations. The purpose of this study was to determine the marketing strategy of the Technical Implementation Unit of Public Relations, Promotion, and New Student Admission in Increasing the number of students during the Pandemic. This study uses a qualitative method with a descriptive approach. The technique used in data collection uses observation, interview, documentation and archive techniques as a complement to the method of collecting observation and interview data. Based on the results of the research and data findings that have been described, the marketing strategy of the Technical Implementation Unit of Public Relations Promotion and New Student Admission at the University of Muhammadiyah Sukabumi in increasing the number of students during the pandemic, this strategy is needed by the Technical Implementation Unit of Public Relations, Promotion, and New Student Admission as a reference. and guidelines in order to increase the number of new students. The activities that support the promotion so that the promotion continues even in an outbreak are the activities of the Public Relations Technical Implementation Unit for Promotion and New Student Admission carrying out various online activities, one of which is intensively promoting on all social media owned by the Muhammadiyah University of Sukabumi. The activities of the Public Relations Technical Implementation Unit for Promotion and New Student Admission use three Public Relations marketing strategies according to Dini Salmiah, namely push strategy and pull strategy and pass strategy.
The Technical Implementation Unit of Public Relations Promotion and New Student Admission is one of the work units at the Muhammadiyah University of Sukabumi. The role of the Technical Implementation Unit of Public Relations, Promotion and New Student Admission in increasing the number of new students is certainly very influential, because one that determines the number of new students, one of which is the performance of Public Relations. The purpose of this study was to determine the marketing strategy of the Technical Implementation Unit of Public Relations, Promotion, and New Student Admission in Increasing the number of students during the Pandemic. This study uses a qualitative method with a descriptive approach. The technique used in data collection uses observation, interview, documentation and archive techniques as a complement to the method of collecting observation and interview data. Based on the results of the research and data findings that have been described, the marketing strategy of the Technical Implementation Unit of Public Relations Promotion and New Student Admission at the University of Muhammadiyah Sukabumi in increasing the number of students during the pandemic, this strategy is needed by the Technical Implementation Unit of Public Relations, Promotion, and New Student Admission as a reference. and guidelines in order to increase the number of new students. The activities that support the promotion so that the promotion continues even in an outbreak are the activities of the Public Relations Technical Implementation Unit for Promotion and New Student Admission carrying out various online activities, one of which is intensively promoting on all social media owned by the Muhammadiyah University of Sukabumi. The activities of the Public Relations Technical Implementation Unit for Promotion and New Student Admission use three Public Relations marketing strategies according to Dini Salmiah, namely push strategy and pull strategy and pass strategy.
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