PENGARUH SERVICE QUALITY,CUSTOMER VALUE, DAN CUSTOMER EXPERIENCE TERHADAP KEPUASAN KONSUMEN
( Studi Kasus Pada Konsumen di Mie Gacoan KabupatenPonorogo)
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Institusion
Universitas Muhammadiyah Ponorogo
Author
Cahyani, Anis
Subject
HB Economic Theory
Datestamp
2022-09-19 07:56:58
Abstract :
The results of this observation can be used to observe whether the Effect of Service Quality, Customer Value, and Customer Experience on Consumer Satisfaction (Case Study on Consumers in Mie Gacoan, Ponorogo Regency) either together or simultaneously. Here the population that the researcher uses in the study is all consumers or customers who have bought Mie Gacoan Ponorogo. The sample that researchers need is 100 respondents in Mie Gacoan, Ponorogo Regency. Non-probability sampling technique by means of incidental sampling is used by researchers. The use of data analysis methods in research include multiple linear regression analysis methods, t test, and f test. It can be seen that this method shows simultaneously 1. Service Quality has a positive and significant effect on consumer satisfaction at Mie Gacoan Ponorogo warunk. 2. Customer Value has no effect and is not significant on consumer satisfaction at Mie Gacoan Ponorogo warunk. 3. Customer Experience has an effect and is significant on consumer satisfaction at Mie Gacoan Ponorogo warunk. 4. Service Quality (X1), Customer Value (X2), Customer Experience (X3) together or simultaneously on consumer satisfaction at Mie Gacoan Ponorogo warunk. From the results of the test results, the coefficient of determination R2 is 0.380, which means that the influence of service quality, customer value, and customer experience variables on customer satisfaction is 38%, and 62% is influenced by other factors other than in this study.
The results of this observation can be used to observe whether the Effect of Service Quality, Customer Value, and Customer Experience on Consumer Satisfaction (Case Study on Consumers in Mie Gacoan, Ponorogo Regency) either together or simultaneously. Here the population that the researcher uses in the study is all consumers or customers who have bought Mie Gacoan Ponorogo. The sample that researchers need is 100 respondents in Mie Gacoan, Ponorogo Regency. Non-probability sampling technique by means of incidental sampling is used by researchers. The use of data analysis methods in research include multiple linear regression analysis methods, t test, and f test. It can be seen that this method shows simultaneously 1. Service Quality has a positive and significant effect on consumer satisfaction at Mie Gacoan Ponorogo warunk. 2. Customer Value has no effect and is not significant on consumer satisfaction at Mie Gacoan Ponorogo warunk. 3. Customer Experience has an effect and is significant on consumer satisfaction at Mie Gacoan Ponorogo warunk. 4. Service Quality (X1), Customer Value (X2), Customer Experience (X3) together or simultaneously on consumer satisfaction at Mie Gacoan Ponorogo warunk. From the results of the test results, the coefficient of determination R2 is 0.380, which means that the influence of service quality, customer value, and customer experience variables on customer satisfaction is 38%, and 62% is influenced by other factors other than in this study.
File :
SURAT PERSETUJUAN UNGGAH KARYA ILMIAH.pdf
Cover Skripsi Watermark 1-17.pdf
BAB I Watermark 18-28.pdf
BAB II Watermark 29-56.pdf
BAB III Watermark 57-72.pdf
BAB IV Watermark 73-116.pdf
BAB V Watermark 117-120.pdf
DAFTAR PUSTAKA Watermark 121-123.pdf
LAMPIRAN Watermark 124-202.pdf
Full Skripsi BAB I-V Watermark.pdf
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