Pengaruh Celebrity Endorse, Desain Produk dan Brand Awareness terhadap Keputusan Pembelian Sepatu Futsal (Studi Kasus pada anggota club futal di Ponorogo).
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Institusion

Universitas Muhammadiyah Ponorogo

Author

Utomo, Aprian Dian

Subject

HB Economic Theory 

Datestamp

2022-09-27 02:20:14 

Abstract :
This study aims to analyze the dominant factors that influence purchasing decisions on several brands of futsal shoes in members of the Futsal Club in Ponorogo. The analysis method used in this study is a quantitative descriptive analysis method. The analysis tool used is factor analysis using SPSS 16. The results of this study show 1), there is the influence of celebrity endorse on purchasing decisions on futsal shoes (case studies on members of the Futsal Club in Ponorogo), 2). There is an influence of product design on purchasing decisions on futsal shoes (case studies on members of the Futsal Club in Ponorogo), 3). There is the influence of celebrity endorse on purchasing decisions on futsal shoes (case studies on members of the Futsal Club in Ponorogo), 4). There is the influence of celebrity endorse, product design, and brand awareness on purchasing decisions on futsal shoes (case studies on members of the Futsal Club in Ponorogo). 

File :
persetujuan karya ilmiayah.pdf
Halaman Depan.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
Daftar Pustaka.pdf
Lampiran.pdf
aprian dian utomo (16414086).pdf