PENGARUH LIFESTYLE, BUDAYA MILENIAL DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN MENGGUNAKAN JASA POTONG RAMBUT BARBERSHOP DI PONOROGO
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Institusion

Universitas Muhammadiyah Ponorogo

Author

Susilo, Prengki

Subject

HD28 Management. Industrial Management 

Datestamp

2023-08-10 02:46:06 

Abstract :
This study aims to determine the effect of lifestyle, Millennial Culture, Word of Mouth (WOM) on the decision to use Barbershop haircut services in Ponorogo Regency. The population in this study were consumers of Barbershop haircuts in Ponorogo. The sampling technique uses the probability sampling method. The sample limit is 100 respondents with data collection techniques using questionnaires distributed online. Data analysis techniques in this study used multiple regression analysis techniques. The results of this study indicate that: (1) Lifestyle has a positive and significant effect on the decision to use services (2) Millennial Culture has a positive and significant effect on the decision to use services (3) Word of mouth has a positive and significant effect on the decision to use services (4) Lifestyle, Millennial culture, and Word of mouth (WOM) simultaneously have a positive and significant effect on the decision to use services. 

File :
1. Surat Persetujuan Unggah Karya Ilmiah_Prengki Susilo (2).pdf
2. HALAMAN DEPAN.pdf
3. BAB I.pdf
4. BAB II.pdf
5. BAB III.pdf
6. BAB IV.pdf
7. BAB V.pdf
8. DAFTAR PUSTAKA.pdf
9. LAMPIRAN.pdf
FULL DRAFT PRENGKI SUSILO 19414917.pdf