PENGARUH CELEBRITY ENDORSER, DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP BRAND LOYALTY PEMBELIAN PRODUK ADIDAS ORIGINAL
Total View This Week0

Institusion

Universitas Muhammadiyah Ponorogo

Author

Rahmawati, Alviana Indah

Subject

H Social Sciences (General) 

Datestamp

2023-08-16 05:19:15 

Abstract :
Brand Loyalty is a strong commitment to repurchase or purchase products/services in the future. This study aims to determine whether Celebrity Endorser, Digital Marketing and Brand Awareness affect Brand Loyalty for Adidas Original products. The criteria in this study were students of the Faculty of Economics, Muhammadiyah Ponorogo University, Class of 2019 who had purchased Adidas products with a sample size of 57 respondents. The data used in this study are primary data obtained directly from questionnaires. The results of this study indicate that the sig value of the variable 1) Celebrity Endorser 0.415 ? 0.05 has no effect on Brand Loyalty. 2) Digital Marketing 0.033 ? 0.05 and 3) Brand Awareness 0.005 ? 0.05 have a significant effect on Brand Loyalty in purchasing Adidas products for students of the Faculty of Economics, Muhammadiyah Ponorogo University class of 2019. 

File :
surat persetujuan unggah alviana indah 19415063.pdf
HALAMAN DEPAN.pdf
BAB 1 PENDAHULUAN.pdf
BAB 2 TINJAUAN PUSTAKA.pdf
BAB 3 METODE PENELITIAN.pdf
BAB 4 HASIL DAN PEMBAHASAN.pdf
BAB 5 KESIMPULAN DAN SARAN.pdf
DAFTAR PUSTAKA.pdf
LAMPIRAN.pdf
DRAFT SKRIPSI ALVIANA softfile.pdf