Pengaruh Brand Image, Electronic Word Off Mouth Dan Consumer Satisfaction Terhadap Pembelian Ulang Dawet Jabung di Kabupaten Ponorogo
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Institusion

Universitas Muhammadiyah Ponorogo

Author

agustin, ocaria

Subject

AI Indexes (General) 

Datestamp

2023-09-05 10:22:35 

Abstract :
ABSTRACT This study aims to determine the effect of Brand Image, Electronic Word Of Mouth and Consumer Satisfaction on Repurchase of Dawet Jabung consumers in Kab. Ponorogo. The population in this study are consumers of Dawet Jabung. The sample in this study was 100 respondents using a purposive sampling technique. The results of this study indicate that: (1) Brand Image influences Repurchase (2) Electronic Word Of Mouth influences Repurchase (3) Consumer Satisfaction influences Repurchase (4) Brand Image, Electronic Word Of Mouth and Consumer Satisfaction influences Repurchase Keywords: Brand Image, Electronic Word Of Mouth, Consumer Satisfaction, Repurchase 

File :
SURAT_PERSETUJUAN_KARYA_ILMIAH_OCARIA_17414343[1].pdf
halaman_depan-1[1].pdf
Bab_I[1].pdf
Bab_II[1].pdf
Bab_III[1].pdf
Bab_IV[1].pdf
Bab_V-1[1].pdf
Daftar_Pustaka[1].pdf
Lampiran[1].pdf
FULL_SKRIPSI_WATERMARK_OCARIA[1].pdf