PENGARUH BUDAYA KOREAN POPULAR MUSIC (KPOP) TERHADAP GAYA HIDUP IMPLUSIVE BUYING PADA FANS (Studi Kasus Komunitas K-Popers Madiun)
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Institusion
Universitas Muhammadiyah Ponorogo
Author
Diyanti, Zeni Tri Nur
Subject
H Social Sciences (General)
Datestamp
2023-09-15 08:28:09
Abstract :
With the presence of different broad communications, admittance to the spread of K-Pop culture is presently extremely simple and concentrated. The type of research used in this research is descriptive quantitative research with survey methods. Descriptive surveys attempt to explain or record current conditions or attitudes. This examination is as per the factors involved by scientists in uncovering or recognizing whether there is an impact of K-Pop culture on the way of life of fans in the Madiun K-Popers people group. Based on simple linear regression analysis (bivariate), it shows that K-Pop cultural variables have a positive influence on the impulsive buying lifestyle of fans. This is indicated by the significance value (p-value) being smaller than 0.05, namely 0.00. Meanwhile, the correlation coefficient is 0.720. The impact of K-Pop social factors on the incautious purchasing way of life of fans is 51.8%. he K-Pop cultural variable that influences the impulsive buying lifestyle of fans with a total of 69 respondents who have a cultural tendency for Korean famous music (K-Pop) is remembered for the high class with a level of 62% with a sum of 43 respondents. In the mean time, fans' rash purchasing way of life propensities are remembered for the medium class with a level of 57%, adding up to 39 individuals. There is a positive influence between Korean popular music (K-Pop) culture on the impulsive buying lifestyle of fans which is obtained from the Product Moment correlation where the significance level is smaller than 0.05 (0.00 0.05). Keywords: K-Pop, Impulsive Buying, Lifestyle
With the presence of different broad communications, admittance to the spread of K-Pop culture is presently extremely simple and concentrated. The type of research used in this research is descriptive quantitative research with survey methods. Descriptive surveys attempt to explain or record current conditions or attitudes. This examination is as per the factors involved by scientists in uncovering or recognizing whether there is an impact of K-Pop culture on the way of life of fans in the Madiun K-Popers people group. Based on simple linear regression analysis (bivariate), it shows that K-Pop cultural variables have a positive influence on the impulsive buying lifestyle of fans. This is indicated by the significance value (p-value) being smaller than 0.05, namely 0.00. Meanwhile, the correlation coefficient is 0.720. The impact of K-Pop social factors on the incautious purchasing way of life of fans is 51.8%. he K-Pop cultural variable that influences the impulsive buying lifestyle of fans with a total of 69 respondents who have a cultural tendency for Korean famous music (K-Pop) is remembered for the high class with a level of 62% with a sum of 43 respondents. In the mean time, fans' rash purchasing way of life propensities are remembered for the medium class with a level of 57%, adding up to 39 individuals. There is a positive influence between Korean popular music (K-Pop) culture on the impulsive buying lifestyle of fans which is obtained from the Product Moment correlation where the significance level is smaller than 0.05 (0.00 0.05). Keywords: K-Pop, Impulsive Buying, Lifestyle
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