PENGARUH FUNCTIONAL VALUE, EMOTIONAL VALUE, DAN SOCIAL VALUE TERHADAP INTENT TO PURCHASE ITEM VIRTUAL (Studi Pada Mahasiswa Pemain Game Mobile Legend Program Studi Manajemen di Universitas Muhammadiyah Ponorogo)
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Institusion

Universitas Muhammadiyah Ponorogo

Author

SUWARNO, MUHAMMAD

Subject

HD28 Management. Industrial Management 

Datestamp

2022-03-04 05:53:28 

Abstract :
This study aims to determine how the influence of Functional Value, Emotional Value, and Social Value of Intent to Purchase Virtual Items on Mobile Legend game players in the Management Study Program at Muhammadiyah University Ponorogo. The method used in this research is quantitative. Population in this study are students who play Mobile Legend game management study program Muhammadiyah University of Ponorogo. Sampling technique in research using snowball sampling in order to obtain a total sample of 100 respondents. The data in this study uses primary data, where the researchers spread out questionnaire for data collection. The results of this study indicate that, (1) Functional Value (X1) affects Intent to Purchase Virtual Item (Y). (2) Emotional Value (X2) has no effect on Intent to Purchase Virtual Items (Y). (3) Social Value (X3) has an effect on Intent to Purchase Virtual Items (Y). 

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DAFTAR PUSTAKA.pdf
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FULL DRAFT Ayong SKRIPSI FINAL.pdf