PENGARUH KEPERCAYAAN, E-WOM, DAN PERSEPSI RESIKO TERHADAP MINAT BELI DI MARKETPLACE PADA ERA PANDEMI. (Studi kasus pada konsumen Marketplace Shopee di Ponorogo)
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Institusion

Universitas Muhammadiyah Ponorogo

Author

Nur Cahyanto, Dedik

Subject

HD28 Management. Industrial Management 

Datestamp

2022-03-09 01:01:35 

Abstract :
This study aims to analyze the effect of trust, E-WOM, and Risk Perception on Online Purchase Intention at the Shopee Marketplace during the Covid 19 pandemic in Ponorogo Regency. The research method used in this study is the Quantitative Method. While the approach used in this study is to use non-probability sampling, the sampling is taken by the accidental sampling technique. by using the results of questionnaire data that has been distributed to 96 respondents via google form and using multiple regression analysis, and hypotheses using t test and f test. the results of this study indicate that (1) trust has a positive and significant influence on online buying interest, with a significant value of 0.002 t table (1.98609). (2) E-WOM has a positive and significant value on Online Purchase Interest, with a significant value of 0.005 (1.98609). (3) Risk Perception has a positive and significant effect on Online Purchase Interest, with a significant value of 0.003 and a t-count value (1.98609). 

File :
dded.pdf
HALAMAN DEPAN (1).pdf
BAB I.pdf
BAB II.pdf
BAB III (1).pdf
BAB IV.pdf
BAB V.pdf
DAFTAR PUSTAKA.pdf
LAMPIRAN.pdf
Dedik Nur Cahyanto.pdf