PERAN MEDIA SOSIAL TERHADAP PENINGKATAN PENJUALAN JASA MAKE UP ARTIST(STUDI PADA AKUN INSTAGRAM HAFIZARIZKHA_MAKEUP)
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Institusion
Universitas Islam Kalimantan M A B Banjarmasin
Author
TSANIA, NIDA
Subject
HD28 Management. Industrial Management
Datestamp
2023-01-12 03:23:06
Abstract :
Penelitian ini bertujuan untuk menguji: (1) peran Instagram terhadap Peningkatan Penjualan Jasa Make Up Artist melalui Instagram Hafizarizkha_makeup, (2) mengetahui kegiatan promosi dan konten apa saja yang dilakukan Hafizarizkha_makeup dalam akun media sosial Instagram serta mengetahui strategi penjualan yang dilakukan. Penelitian ini menggunakan rancangan penelitian kualitatif dengan bantuan wawancara untuk instumen pengumpulan datanya. Hasil dari penelitian ini menyatakan bahwa peran Instagram terhadap Peningkatan Penjualan Jasa Make Up Artist di akun Instagram Hafizarizkha_makeup manunjukan hasil yang signifikan positif. Ini membuktikan bahwa peran Instagram tehadap promosi dan pemasaran usaha jasa Make Up Artist sangat baik dalam peningkatan penjualan jasa. Kata Kunci: Peran Instagram Terhadap Peningkatan Penjualan Jasa This study aims to examine: (1) the role of Instagram on Increase in Sales of Make Up Artist Services through Instagram Hafizarizkha_makeup, (2) knowing what promotional activities and content are being carried out Hafizarizkha_makeup in Instagram social media accounts and know the strategy sales made. This study uses a qualitative research design with the help of interviews for the data collection instrument. The results of this study state that the role of Instagram in Increase in Sales of Make Up Artist Services on Hafizarizkha_makeup's Instagram account showed a significantly positive result. This proves that the role of Instagram towards the promotion and marketing of the Make Up Artist service business, they are very good at increased sales of services. Keywords: The Role of Instagram in Increasing Service Sales
Penelitian ini bertujuan untuk menguji: (1) peran Instagram terhadap Peningkatan Penjualan Jasa Make Up Artist melalui Instagram Hafizarizkha_makeup, (2) mengetahui kegiatan promosi dan konten apa saja yang dilakukan Hafizarizkha_makeup dalam akun media sosial Instagram serta mengetahui strategi penjualan yang dilakukan. Penelitian ini menggunakan rancangan penelitian kualitatif dengan bantuan wawancara untuk instumen pengumpulan datanya. Hasil dari penelitian ini menyatakan bahwa peran Instagram terhadap Peningkatan Penjualan Jasa Make Up Artist di akun Instagram Hafizarizkha_makeup manunjukan hasil yang signifikan positif. Ini membuktikan bahwa peran Instagram tehadap promosi dan pemasaran usaha jasa Make Up Artist sangat baik dalam peningkatan penjualan jasa. Kata Kunci: Peran Instagram Terhadap Peningkatan Penjualan Jasa This study aims to examine: (1) the role of Instagram on Increase in Sales of Make Up Artist Services through Instagram Hafizarizkha_makeup, (2) knowing what promotional activities and content are being carried out Hafizarizkha_makeup in Instagram social media accounts and know the strategy sales made. This study uses a qualitative research design with the help of interviews for the data collection instrument. The results of this study state that the role of Instagram in Increase in Sales of Make Up Artist Services on Hafizarizkha_makeup's Instagram account showed a significantly positive result. This proves that the role of Instagram towards the promotion and marketing of the Make Up Artist service business, they are very good at increased sales of services. Keywords: The Role of Instagram in Increasing Service Sales
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