ANALISIS STRATEGI PROMOSI DALAM UPAYA MENINGKATKAN PENJUALAN PERUMAHAN PADA PT. DIAH WAHYU PRATAMA
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Institusion
Universitas Islam Kalimantan M A B Banjarmasin
Author
Munada, Rahmita
Subject
HB Economic Theory
Datestamp
2022-08-06 05:18:17
Abstract :
Penelitian ini bertujuan untuk mengetahui Analisis strategi promosi dalam upaya meningkatkan penjualan perumahan pada PT. Diah Wahyu Pratama. Metode yang dipakai yaitu metode kualitatif dengan teknik pengumpulan data berupa wawancara bersama dengan beberapa pengurus perusahaan PT. Diah Wahyu Pratama, observasi dan analisis data. Hasil penelitian menunjukan adanya Strategi promosi yang dipakai PT. Diah Wahyu Pratama dalam meningkatkan penjualannya yaitu memakai Advertising (Periklanan) dan Peronal Selling, hasil penelitian lapangan yang dilakukan dengan cara wawancara dan pengambilan sempel penjualan dapat ditarik kesimpulan dalam jumlah penjualan masih dirasa belum stabil, dan dalam cara pengaplikasian promosi pemasaran masih dirasa kurang karena kurang adanya bagian tim pemasaran atau marketing dalam mengelola teknik pemasaran pada PT. Diah Wahyu Pratama. This study means to decide the examination of advancement techniques with an end goal to increment lodging deals at PT. Diah Wahyu Pratama. The strategy involved is a subjective technique with information assortment procedures as meetings with a few organization the executives PT. Diah Wahyu Pratama, perception and information investigation. The outcomes showed that there was an advancement procedure utilized by PT. Diah Wahyu Pratama in expanding its business is to utilize Publicizing and Individual Selling, the aftereffects of field research directed by interview and taking deals tests can be reasoned that the quantity of deals is as yet not steady, and in that frame of mind of applying advertising advancements it is as yet felt to be missing in light of the fact that it isn't sufficient. the presence of a promoting or showcasing group in overseeing showcasing methods at PT. Diah Wahyu Pratama.
Penelitian ini bertujuan untuk mengetahui Analisis strategi promosi dalam upaya meningkatkan penjualan perumahan pada PT. Diah Wahyu Pratama. Metode yang dipakai yaitu metode kualitatif dengan teknik pengumpulan data berupa wawancara bersama dengan beberapa pengurus perusahaan PT. Diah Wahyu Pratama, observasi dan analisis data. Hasil penelitian menunjukan adanya Strategi promosi yang dipakai PT. Diah Wahyu Pratama dalam meningkatkan penjualannya yaitu memakai Advertising (Periklanan) dan Peronal Selling, hasil penelitian lapangan yang dilakukan dengan cara wawancara dan pengambilan sempel penjualan dapat ditarik kesimpulan dalam jumlah penjualan masih dirasa belum stabil, dan dalam cara pengaplikasian promosi pemasaran masih dirasa kurang karena kurang adanya bagian tim pemasaran atau marketing dalam mengelola teknik pemasaran pada PT. Diah Wahyu Pratama. This study means to decide the examination of advancement techniques with an end goal to increment lodging deals at PT. Diah Wahyu Pratama. The strategy involved is a subjective technique with information assortment procedures as meetings with a few organization the executives PT. Diah Wahyu Pratama, perception and information investigation. The outcomes showed that there was an advancement procedure utilized by PT. Diah Wahyu Pratama in expanding its business is to utilize Publicizing and Individual Selling, the aftereffects of field research directed by interview and taking deals tests can be reasoned that the quantity of deals is as yet not steady, and in that frame of mind of applying advertising advancements it is as yet felt to be missing in light of the fact that it isn't sufficient. the presence of a promoting or showcasing group in overseeing showcasing methods at PT. Diah Wahyu Pratama.
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