ANALISIS KUALITAS PRODUK DAN HARGA SERTA PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK CV.LASALSA BAKERY BANJARMASIN
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Institusion
Universitas Islam Kalimantan M A B Banjarmasin
Author
NURIAH, SINTA
Subject
HB Economic Theory
Datestamp
2022-12-06 03:30:41
Abstract :
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Kualitas Produk, harga, dan promosi terhadap keputusan pembelian. Bagaimana cara meningkatkan kualitas produk, persepsi harga, dan promosi dengan baik serta faktor apa saja yang perlu diperhatikan agar mempengaruhi keputusan pembelian di CV. Lasalsa Bakery di pasaran. Penelitian ini dilakukan dengan menggunakan metode deskriptif kualitatif, yang dapat diartikan sebagai prosedur pemecahan masalah yang di analisis dengan menggambarkan keadaan subjek atau objek berdasarkan fakta-fakta yang tampak atau apa adanya. Tempat penelitian berlokasi di Jalan. Mayjen Setoyo S No11, Teluk Dalam, Banjarmasin. Hasil penelitian ini menunjukkan bahwa kualitas produk, persepsi harga dan promosi sangat berpengaruh signifikan dan positif terhadap keputusan pembelian, faktor yang harus diperhatikan agar kualitas produk, persepsi harga dan promosi berjalan dengan baik seperti mutu , kegunaan produk, manfaat produk, kesesuai harga dengan manfaat produk, dan promosi agar konsumen berminat atau terhadap terhadap suatu produk dan jasa. This study aims to determine how much influence product quality, price perception, and promotion have on purchasing decisions. How to improve product quality, price perception, and promotion properly and what factors need to be considered in order to influence purchasing decisions at CV. Lasalsa Bakery on the market. This research was conducted using a qualitative descriptive method, which can be interpreted as a problem-solving procedure that is analyzed by describing the state of the subject or object based on the facts that appear or are. The research site is located on Jalan. Major General Setoyo S No11, Teluk Dalam, Banjarmasin. The results of this study indicate that product quality, price perception and promotion have a significant and positive effect on purchasing decisions, factors that must be considered so that product quality, price perception and promotion run well such as quality, product usability, product benefits, price suitability with product benefits , and promotion so that consumers are interested in or against a product and service.
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Kualitas Produk, harga, dan promosi terhadap keputusan pembelian. Bagaimana cara meningkatkan kualitas produk, persepsi harga, dan promosi dengan baik serta faktor apa saja yang perlu diperhatikan agar mempengaruhi keputusan pembelian di CV. Lasalsa Bakery di pasaran. Penelitian ini dilakukan dengan menggunakan metode deskriptif kualitatif, yang dapat diartikan sebagai prosedur pemecahan masalah yang di analisis dengan menggambarkan keadaan subjek atau objek berdasarkan fakta-fakta yang tampak atau apa adanya. Tempat penelitian berlokasi di Jalan. Mayjen Setoyo S No11, Teluk Dalam, Banjarmasin. Hasil penelitian ini menunjukkan bahwa kualitas produk, persepsi harga dan promosi sangat berpengaruh signifikan dan positif terhadap keputusan pembelian, faktor yang harus diperhatikan agar kualitas produk, persepsi harga dan promosi berjalan dengan baik seperti mutu , kegunaan produk, manfaat produk, kesesuai harga dengan manfaat produk, dan promosi agar konsumen berminat atau terhadap terhadap suatu produk dan jasa. This study aims to determine how much influence product quality, price perception, and promotion have on purchasing decisions. How to improve product quality, price perception, and promotion properly and what factors need to be considered in order to influence purchasing decisions at CV. Lasalsa Bakery on the market. This research was conducted using a qualitative descriptive method, which can be interpreted as a problem-solving procedure that is analyzed by describing the state of the subject or object based on the facts that appear or are. The research site is located on Jalan. Major General Setoyo S No11, Teluk Dalam, Banjarmasin. The results of this study indicate that product quality, price perception and promotion have a significant and positive effect on purchasing decisions, factors that must be considered so that product quality, price perception and promotion run well such as quality, product usability, product benefits, price suitability with product benefits , and promotion so that consumers are interested in or against a product and service.
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