FAKTOR YANG MEMPENGARUHI TINGKAT PENJUALAN PEDAGANG
SEMBAKO DI PASAR TRADISIONAL (STUDI KASUS PASAR CEMARA
BANJARMASIN)
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Institusion
Universitas Islam Kalimantan M A B Banjarmasin
Author
ISLAMIATI, ISLAMIATI
Subject
H Social Sciences (General)
Datestamp
2022-10-13 02:07:32
Abstract :
Penelitian ini bertujuan untuk menguji : (1) modal usaha berpengaruh terhadap tingkat penjualan pedagang sembako di pasar Cemara kota Banjarmasin, (2) jam kerja berpengaruh terhadap tingkat penjualan pedagang sembako di pasar Cemara kota Banjarmasin, (3) lokasi usaha berpengaruh terhadap tingkat penjualan pedagang sembako di pasar Cemara kota Banjarmasin, (4) harga jual berpengaruh terhadap tingkat penjualan pedagang sembako di pasar Cemara kota Banjarmasin. Rancangan penelitian ini adalah penelitian kuantitatif dan merupakan penelitian kuesioner. Populasi penelitian ini adalah seluruh pedagang sembako di Pasar Cemara Banjarmasin, dan sampel dalam penelitian ini sebesar 30 responden dengan metode penentuan sampel jenuh, dan analisis data Regresi Linier Berganda. Hasil penelitian menunjukkan 1) bahwa modal usaha berpengaruh signifikan terhadap tingkat penjualan pedagang sembako di pasar Cemara kota Banjarmasin, 2) bahwa jam kerja tidak ada pengaruh signifikan terhadap tingkat penjualan pedagang sembako di pasar Cemara kota Banjarmasin, 3) bahwa lokasi usaha berpengaruh signifikan terhadap tingkat penjualan pedagang sembako di pasar Cemara kota Banjarmasin, 4) bahwa harga jual tidak berpengaruh signifikan terhadap tingkat penjualan pedagang sembako di pasar Cemara kota Banjarmasin. This study aims to test : (1) Business capital affects the level of sales of basic food traders in the Cemara market in Banjarmasin city, (2) working hours affect the level of sales of basic food traders in the Cemara market in Banjarmasin city, (3) business location affects the level of sales of basic food traders in the Cemara market, Banjarmasin city, (4) selling prices affect the level of sales of basic food traders in the Cemara market, Banjarmasin city. The design of this research is quantitative research and is a questionnaire research. The population of this study were all basic food traders at Cemara Market Banjarmasin, and the sample in this study was 30 respondents with the method of determining the saturated sample, and data analysis of Multiple Linear Regression. The study results show : 1) that business capital has a significant effect on the level of sales of basic food traders in the Cemara market in Banjarmasin, 2) that working hours have no significant effect on the level of sales of basic food traders in the Cemara market in Banjarmasin, 3) that the location of the business has a significant effect on the level of sales of basic food traders in the Cemara market, Banjarmasin city, 4) that the selling price has no significant effect on the level of sales of basic food traders in the Cemara market in Banjarmasin.
Penelitian ini bertujuan untuk menguji : (1) modal usaha berpengaruh terhadap tingkat penjualan pedagang sembako di pasar Cemara kota Banjarmasin, (2) jam kerja berpengaruh terhadap tingkat penjualan pedagang sembako di pasar Cemara kota Banjarmasin, (3) lokasi usaha berpengaruh terhadap tingkat penjualan pedagang sembako di pasar Cemara kota Banjarmasin, (4) harga jual berpengaruh terhadap tingkat penjualan pedagang sembako di pasar Cemara kota Banjarmasin. Rancangan penelitian ini adalah penelitian kuantitatif dan merupakan penelitian kuesioner. Populasi penelitian ini adalah seluruh pedagang sembako di Pasar Cemara Banjarmasin, dan sampel dalam penelitian ini sebesar 30 responden dengan metode penentuan sampel jenuh, dan analisis data Regresi Linier Berganda. Hasil penelitian menunjukkan 1) bahwa modal usaha berpengaruh signifikan terhadap tingkat penjualan pedagang sembako di pasar Cemara kota Banjarmasin, 2) bahwa jam kerja tidak ada pengaruh signifikan terhadap tingkat penjualan pedagang sembako di pasar Cemara kota Banjarmasin, 3) bahwa lokasi usaha berpengaruh signifikan terhadap tingkat penjualan pedagang sembako di pasar Cemara kota Banjarmasin, 4) bahwa harga jual tidak berpengaruh signifikan terhadap tingkat penjualan pedagang sembako di pasar Cemara kota Banjarmasin. This study aims to test : (1) Business capital affects the level of sales of basic food traders in the Cemara market in Banjarmasin city, (2) working hours affect the level of sales of basic food traders in the Cemara market in Banjarmasin city, (3) business location affects the level of sales of basic food traders in the Cemara market, Banjarmasin city, (4) selling prices affect the level of sales of basic food traders in the Cemara market, Banjarmasin city. The design of this research is quantitative research and is a questionnaire research. The population of this study were all basic food traders at Cemara Market Banjarmasin, and the sample in this study was 30 respondents with the method of determining the saturated sample, and data analysis of Multiple Linear Regression. The study results show : 1) that business capital has a significant effect on the level of sales of basic food traders in the Cemara market in Banjarmasin, 2) that working hours have no significant effect on the level of sales of basic food traders in the Cemara market in Banjarmasin, 3) that the location of the business has a significant effect on the level of sales of basic food traders in the Cemara market, Banjarmasin city, 4) that the selling price has no significant effect on the level of sales of basic food traders in the Cemara market in Banjarmasin.
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