PEMASARAN TANDAN BUAH SEGAR KELAPA SAWIT (Elaeis guineensis) DI DESA MANUNTUNG KECAMATAN KUSAN HULU KABUPATEN TANAH BUMBU
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Institusion
Universitas Islam Kalimantan M A B Banjarmasin
Author
Syahri, Muhammad
Subject
S Agriculture (General)
Datestamp
2026-07-21 02:47:02
Abstract :
ABSTRAK\r\nPenelitian ini bertujuan untuk menganalisis saluran pemasaran, margin pemasaran, farmer share, dan efisiensi pemasaran tandan buah segar (TBS) kelapa sawit di Desa Manuntung, Kecamatan Kusan Hulu, Kabupaten Tanah Bumbu. Metode penelitian menggunakan pendekatan survei dengan teknik purposive sampling pada petani dan snowball sampling pada lembaga pemasaran. Analisis data dilakukan secara deskriptif kuantitatif menggunakan indikator margin pemasaran, farmer share, dan efisiensi pemasaran. Hasil penelitian menunjukkan bahwa saluran pemasaran yang terbentuk adalah petani–pedagang pengumpul–pabrik. Margin pemasaran sebesar Rp370/kg, dengan harga di tingkat petani Rp2.600/kg dan di tingkat pabrik Rp2.970/kg. Nilai farmer share sebesar 87%, yang menunjukkan bagian harga yang diterima petani relatif tinggi. Tingkat efisiensi pemasaran sebesar 41,9%, sehingga tergolong efisien karena berada di bawah 50%. Kendala utama dalam pemasaran adalah kondisi infrastruktur jalan yang kurang memadai sehingga menghambat distribusi, terutama pada musim hujan. \r\nKata kunci: kelapa sawit, pemasaran, margin, farmer share, efisiensi \r\n\r\nABSTRACT\r\nThis study aims to analyze marketing channels, marketing margins, farmer share, and marketing efficiency of oil palm fresh fruit bunches (FFB) in Manuntung Village, Kusan Hulu District, Tanah Bumbu Regency. The research method used a survey approach with purposive sampling techniques among farmers and snowball sampling among marketing institutions. Data analysis was conducted using descriptive quantitative methods using indicators of marketing margin, farmer share, and marketing efficiency. The results showed that the marketing channel formed was farmer-collector-trader-factory. The marketing margin was Rp370/kg, with prices at the farm level of Rp2,600/kg and at the factory level of Rp2,970/kg. The farmer share value was 87%, indicating a relatively high share of the price received by farmers. The marketing efficiency level was 41.9%, making it efficient because it was below 50%. The main obstacle in marketing was inadequate road infrastructure, which hampered distribution, especially during the rainy season. \r\n\r\nKeywords: oil palm, marketing, margin, farmer share, efficiency
ABSTRAK\r\nPenelitian ini bertujuan untuk menganalisis saluran pemasaran, margin pemasaran, farmer share, dan efisiensi pemasaran tandan buah segar (TBS) kelapa sawit di Desa Manuntung, Kecamatan Kusan Hulu, Kabupaten Tanah Bumbu. Metode penelitian menggunakan pendekatan survei dengan teknik purposive sampling pada petani dan snowball sampling pada lembaga pemasaran. Analisis data dilakukan secara deskriptif kuantitatif menggunakan indikator margin pemasaran, farmer share, dan efisiensi pemasaran. Hasil penelitian menunjukkan bahwa saluran pemasaran yang terbentuk adalah petani–pedagang pengumpul–pabrik. Margin pemasaran sebesar Rp370/kg, dengan harga di tingkat petani Rp2.600/kg dan di tingkat pabrik Rp2.970/kg. Nilai farmer share sebesar 87%, yang menunjukkan bagian harga yang diterima petani relatif tinggi. Tingkat efisiensi pemasaran sebesar 41,9%, sehingga tergolong efisien karena berada di bawah 50%. Kendala utama dalam pemasaran adalah kondisi infrastruktur jalan yang kurang memadai sehingga menghambat distribusi, terutama pada musim hujan. \r\nKata kunci: kelapa sawit, pemasaran, margin, farmer share, efisiensi \r\n\r\nABSTRACT\r\nThis study aims to analyze marketing channels, marketing margins, farmer share, and marketing efficiency of oil palm fresh fruit bunches (FFB) in Manuntung Village, Kusan Hulu District, Tanah Bumbu Regency. The research method used a survey approach with purposive sampling techniques among farmers and snowball sampling among marketing institutions. Data analysis was conducted using descriptive quantitative methods using indicators of marketing margin, farmer share, and marketing efficiency. The results showed that the marketing channel formed was farmer-collector-trader-factory. The marketing margin was Rp370/kg, with prices at the farm level of Rp2,600/kg and at the factory level of Rp2,970/kg. The farmer share value was 87%, indicating a relatively high share of the price received by farmers. The marketing efficiency level was 41.9%, making it efficient because it was below 50%. The main obstacle in marketing was inadequate road infrastructure, which hampered distribution, especially during the rainy season. \r\n\r\nKeywords: oil palm, marketing, margin, farmer share, efficiency
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