PENGARUH KUALITAS PRODAK DAN HARGA TERHADAP KEPUTUSAN PMBELIAN SMARTPHONE MEREK VIVO DI HAPEWORLD BANJARMASIN.
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Institusion
Universitas Islam Kalimantan M A B Banjarmasin
Author
Kurniawan, Agus
Subject
HB Economic Theory
Datestamp
2021-09-30 04:29:29
Abstract :
Tujuan dari penelitian ini yaitu buat menguji pengaruh secara parsial dan simultan kualitas produk (X1) dan Harga(X2) terhadap Keputusan pembelian(Y).Penelitian ini memakai pendekatan kuanttitatif.Jumlah sampel 105 orang,dengan teknik pengambilan data dengan cara kuesioner dan teknik analisis data yang dipakai yaitu regressi liniear berganda.Hasil penelitian membuktikan Kualitas produk(X1) secara parsial berpengaruh positif signifikan terhadap Keputusan pembelian(Y) sebesar 8,5%.Dan Harga(X2) secara parsial berpengaruh positif signifikan terhadap Keputusan pembelian(Y) dengan besar pengaruh 34,3%.Hasil pengujian secara simultan menunjukkan kualitas produk(X1) dan Harga(X2) berpengaruh positif signifikan terhadap Keputusan pembelian(Y) dengan besar pengaruh 13,5%. The purpose of this study was to examine the effect of partially and simultaneously product quality(X1) and price(X2) on purchasing decisions(Y).This study uses a quantitative approach.The number of samples is 105 people,the data collection technique is by means of a questionnaire and the data analysis technique used is multiple linear regression.The results of the study prove that product quality(X1) partially has a significant positive effect on purchasing decisions(Y) of 8.5%.And price(X2) partially has a significant positive effect on purchasing decisions(Y) with a large influence of 34.3%.Simultaneous test results show product quality(X1) and price(X2) have a significant positive effect on purchasing decisions(Y) with a large effect of 13.5%.
Tujuan dari penelitian ini yaitu buat menguji pengaruh secara parsial dan simultan kualitas produk (X1) dan Harga(X2) terhadap Keputusan pembelian(Y).Penelitian ini memakai pendekatan kuanttitatif.Jumlah sampel 105 orang,dengan teknik pengambilan data dengan cara kuesioner dan teknik analisis data yang dipakai yaitu regressi liniear berganda.Hasil penelitian membuktikan Kualitas produk(X1) secara parsial berpengaruh positif signifikan terhadap Keputusan pembelian(Y) sebesar 8,5%.Dan Harga(X2) secara parsial berpengaruh positif signifikan terhadap Keputusan pembelian(Y) dengan besar pengaruh 34,3%.Hasil pengujian secara simultan menunjukkan kualitas produk(X1) dan Harga(X2) berpengaruh positif signifikan terhadap Keputusan pembelian(Y) dengan besar pengaruh 13,5%. The purpose of this study was to examine the effect of partially and simultaneously product quality(X1) and price(X2) on purchasing decisions(Y).This study uses a quantitative approach.The number of samples is 105 people,the data collection technique is by means of a questionnaire and the data analysis technique used is multiple linear regression.The results of the study prove that product quality(X1) partially has a significant positive effect on purchasing decisions(Y) of 8.5%.And price(X2) partially has a significant positive effect on purchasing decisions(Y) with a large influence of 34.3%.Simultaneous test results show product quality(X1) and price(X2) have a significant positive effect on purchasing decisions(Y) with a large effect of 13.5%.
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