PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN NASABAH PADA PT. BANK RAKYAT INDONESIA KOTA MALANG
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Institusion

Universitas Merdeka Malang

Author

Muhibbuddin, Rifqi Ihza

Subject

H Social Sciences (General) 

Datestamp

2024-02-12 04:35:22 

Abstract :
This study aims to analyze and determine the effect of the service marketing mix in the form of products, promotions, locations, people, processes and physical evidence both partially and simultaneously on customer satisfaction. The number of samples in this study were 125 respondents. The sampling technique used purposive sampling. Data collection techniques in this study using a questionnaire. The data analysis technique uses multiple linear regression analysis. The partial results show that product, promotion, process and physical evidence variables have a significant effect on customer satisfaction while location and people variables have no significant effect on customer satisfaction. Simultaneously the variables of product, promotion, location, people, process, and physical evidence have a significant effect on customer satisfaction. 

File :
HALAMAN AWAL.pdf
13. BAB I.pdf
14. BAB II.pdf
15. BAB III.pdf
16. BAB IV.pdf
17. BAB V.pdf
18. DAFTAR PUSTAKA.pdf
20. LAMPIRAN HASIL CEK PLAGIASI.pdf