Pengaruh Citra Merek, Kualitas Produk, dan Kepercayaan Konsumen Terhadap Keputusan Pembelian pada E- Commerce Bukalapak
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Institusion

Universitas Pembangunan Jaya Tangerang

Author

Marlyvia, Salsabila

Subject

HF Commerce 

Datestamp

2023-07-17 03:24:34 

Abstract :
This study aims to determine the effect of Brand Image, Product Quality, and Consumer Trust on Purchase Decisions in Bukalapak e-commerce. The independent variables in this study are brand image, product quality, and consumer trust, while the dependent variable is purchasing decisions. The sampling technique in this study used the theory of Hair et al as many as 112 respondents. The data analysis method used in this research is using multiple linear regression analysis. The test results can be stated that brand image has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, consumer trust has a significant effect on purchasing decisions, and together brand image, product quality, and consumer trust have a positive and significant effect on purchasing decisions on Bukalapak e-commerce. 

File :
PENDAHULUAN.pdf
ABSTRACT.pdf
BAB IV.pdf
BAB V.pdf
DAFTAR PUSTAKA.pdf
LAMPIRAN.pdf
ABSTRAK.pdf
DAFTAR ISI.pdf
DAFTAR GAMBAR.pdf
DAFTAR TABEL.pdf
DAFTAR LAMPIRAN.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf