TRANSFORMASI ARTIS MENJADI POLITISI: FENOMENA
KETERLIBATAN ARTIS PADA KONTESTASI POLITIK
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Institusion
Universitas Diponegoro
Author
SYABILLA, DIVA
Subject
Social Science and Political Science
Datestamp
2025-03-17 06:24:18
Abstract :
The phenomenon of actress 'involvement in the political contest in Indonesia is increasing, especially before the elections. Actresses with high popularity often attract political parties to vote. However, questions arise about the motives and reasons of artists turning to politics, and to what extent their involvement affects political and social systems. The research is aimed at 1) To find out an explanation of the reasons why an artist can get involved in a political essay; 2) Analyzing the motivation behind which an artist turns his back on politics. The theory used was the classification habitat of social capital by Pierre Bourdieu, the motivational theory of David McClelland, and the classification of the political elite group from S.P. Varma. The methods used in this study are descriptive qualitative methods, data obtained through library studies, interviews, and documenting of artists who become politicians and party stewards by purposive sampling methods. Additionally, the study also uses documentation from various sources such as books, journals, and scientific articles to strengthen analysis. Research indicates that the involvement of the artist in politics is driven by several major factors: the desire to contribute and serve the community, to develop competence and personal skills, the influence of the political party's strategies, and to make use of economic capital as a political strategy. The artist's motivation in politics involves using popularity as an electoral capital, expanding the range of the network, and increasing political understanding and adaptation in the world of government. The conclusion of the study is based on the fact that the artist who is running for a political contest in Indonesia is based on personal desire to achieve a positive change in people's lives, but the artist's candidacy is being used by the political party to enhance popular positions. Advanced research is suggested to supplement research subjects for deeper and more specific results and to use qualitative and quantitative methods to see a percentage of the controversy of popular thinking in the candidature of artists. Keywords: Artist Transformation; Phenomenon; Artist Politicians; Popularity; Power
The phenomenon of actress 'involvement in the political contest in Indonesia is increasing, especially before the elections. Actresses with high popularity often attract political parties to vote. However, questions arise about the motives and reasons of artists turning to politics, and to what extent their involvement affects political and social systems. The research is aimed at 1) To find out an explanation of the reasons why an artist can get involved in a political essay; 2) Analyzing the motivation behind which an artist turns his back on politics. The theory used was the classification habitat of social capital by Pierre Bourdieu, the motivational theory of David McClelland, and the classification of the political elite group from S.P. Varma. The methods used in this study are descriptive qualitative methods, data obtained through library studies, interviews, and documenting of artists who become politicians and party stewards by purposive sampling methods. Additionally, the study also uses documentation from various sources such as books, journals, and scientific articles to strengthen analysis. Research indicates that the involvement of the artist in politics is driven by several major factors: the desire to contribute and serve the community, to develop competence and personal skills, the influence of the political party's strategies, and to make use of economic capital as a political strategy. The artist's motivation in politics involves using popularity as an electoral capital, expanding the range of the network, and increasing political understanding and adaptation in the world of government. The conclusion of the study is based on the fact that the artist who is running for a political contest in Indonesia is based on personal desire to achieve a positive change in people's lives, but the artist's candidacy is being used by the political party to enhance popular positions. Advanced research is suggested to supplement research subjects for deeper and more specific results and to use qualitative and quantitative methods to see a percentage of the controversy of popular thinking in the candidature of artists. Keywords: Artist Transformation; Phenomenon; Artist Politicians; Popularity; Power
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