PENGARUH KUALITAS PELAYANAN DAN VARIASI MENU
TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN DENGAN
KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING
THIRDBID COFFE PATI JAWA TENGAH
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Institusion
Universitas PGRI Semarang
Author
Ananta, Afan Lutfi
Subject
L Education (General)
Datestamp
2024-09-27 02:33:20
Abstract :
This study aims to determine the influence of the influence of service quality and menu variations on customer purchasing decisions with customer satisfaction as an intervening variable of Thirdbid Coffe Pati Central Java''. The population used in the study was customers of Thirdbid Coffe Pati Central Java and the sample used was 230 customers of Thirdbid Coffe Pati Central Java using purposive sampling. Data analysis in the study using Smart PLS software version 4.0. The results of this study show that Customer Satisfaction is (0.579), it proves that the strength of service quality variables and menu variations can be explained through customer satisfaction variables of 57.9% (moderate category). The R-Square value of the purchase decision variable is (0.655), this shows that the strength of the service quality variable and menu variation can be explained through the Purchase Decision variable of 65.5% Keywords: Service Quality, Menu Variety, Customer Purchase Decisions and Customer Satisfaction.
This study aims to determine the influence of the influence of service quality and menu variations on customer purchasing decisions with customer satisfaction as an intervening variable of Thirdbid Coffe Pati Central Java''. The population used in the study was customers of Thirdbid Coffe Pati Central Java and the sample used was 230 customers of Thirdbid Coffe Pati Central Java using purposive sampling. Data analysis in the study using Smart PLS software version 4.0. The results of this study show that Customer Satisfaction is (0.579), it proves that the strength of service quality variables and menu variations can be explained through customer satisfaction variables of 57.9% (moderate category). The R-Square value of the purchase decision variable is (0.655), this shows that the strength of the service quality variable and menu variation can be explained through the Purchase Decision variable of 65.5% Keywords: Service Quality, Menu Variety, Customer Purchase Decisions and Customer Satisfaction.
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