PENGARUH KEMUDAHAN, KUALITAS PRODUK, DAN
KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK
FASHION DARI MARKETPLACE SHOPEE OLEH MAHASISWA
PENDIDIKAN EKONOMI UNIVERSITAS PGRI SEMARANG
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Institusion
Universitas PGRI Semarang
Author
PUTRI, MAIDA PANCA CAHYANI
Subject
L Education (General)
Datestamp
2024-11-05 07:50:26
Abstract :
Maida Panca Cahyani Putri, "The Effect of of Ease, Product Quality, And Trust On The Decision To Purchase Fashion Products From The Shopee Marketplace By Economics Education Students At PGRI University Semarang". Thesis of Economic Education Study Program, Faculty of Social and Sports Education, PGRI University Semarang, 2020. This research is motivated by the results of preliminary observations on economic education students about the decision to buy fashion products from the Shopee marketplace and the results are 79.96% disagree, so it can be said that not all shops in the Shopee marketplace fulfill what consumers expect apart from all the conveniences on the site. this marketplace. The purpose of this study was to determine the effect of ease, product quality, and trust on purchasing decisions for fashion products from the Shopee marketplace by economic education students at the University of PGRI Semarang. This study uses a quantitative approach with the research subjects being students of economic education class 2017, 2018, and 2019. The data collection instrument uses a questionnaire. The sample in this study amounted to 122 respondents distributed directly using nonprobability sampling techniques, then processed using SPSS. The analysis technique used is multiple linear regression analysis. This analysis includes: validity and reliability tests, classic assumption tests, multiple regression analysis, hypothesis testing through t test and F test, and analysis of the coefficient of determination (R2). The R Square figure of 0.335 shows that 33.5 percent of the variation in purchasing decisions can be explained by the three independent variables in the regression equation. While the remaining 66.5 percent is explained by other variables outside the three variables used in this study. Keywords: Ease, Product Quality, Trust, and Purchase Decision.
Maida Panca Cahyani Putri, "The Effect of of Ease, Product Quality, And Trust On The Decision To Purchase Fashion Products From The Shopee Marketplace By Economics Education Students At PGRI University Semarang". Thesis of Economic Education Study Program, Faculty of Social and Sports Education, PGRI University Semarang, 2020. This research is motivated by the results of preliminary observations on economic education students about the decision to buy fashion products from the Shopee marketplace and the results are 79.96% disagree, so it can be said that not all shops in the Shopee marketplace fulfill what consumers expect apart from all the conveniences on the site. this marketplace. The purpose of this study was to determine the effect of ease, product quality, and trust on purchasing decisions for fashion products from the Shopee marketplace by economic education students at the University of PGRI Semarang. This study uses a quantitative approach with the research subjects being students of economic education class 2017, 2018, and 2019. The data collection instrument uses a questionnaire. The sample in this study amounted to 122 respondents distributed directly using nonprobability sampling techniques, then processed using SPSS. The analysis technique used is multiple linear regression analysis. This analysis includes: validity and reliability tests, classic assumption tests, multiple regression analysis, hypothesis testing through t test and F test, and analysis of the coefficient of determination (R2). The R Square figure of 0.335 shows that 33.5 percent of the variation in purchasing decisions can be explained by the three independent variables in the regression equation. While the remaining 66.5 percent is explained by other variables outside the three variables used in this study. Keywords: Ease, Product Quality, Trust, and Purchase Decision.
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