pengaruh citra merek, kualitas produk dan hargaterhadap keputusan pembelian herbisida roundup 480sl di toko damai tani Gresik
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Institusion
Universitas Wijaya Kusuma Surabaya
Author
Fachruddin, ferry choiru
Subject
H Social Sciences (General)
Datestamp
2020-08-03 05:15:03
Abstract :
ABSTRAK PenelitianinibertujuanuntukmenjelaskanPengaruh Citra Merek, KualitasProdukdanHargaTerhadapKeputusanPembelianHerbisida Round Up 486 SL Di TokoDamaiTani Gresik. Jenispenelitianiniadalahkuantitatif.Populasidalampenelitianiniadalahseluruhkonsumen yang pernahdatangdanmelakukanpembelian di TokoDamai Gresik.Pengumpulan data dilakukandenganmenyebarkankuesionerkepada 90 responden.hasilpenelitianinimenunjukkanbahwa Citra Merek, KualitasProdukdanHargaberpengaruhsecarasimultandansignifikanterhadapKeputusanPembelianseperti yang ditunjukkanolehtingkatsignifikansi F (0,000<0,05) dan Adjusted R-square sebesar 0,784. Sedangkansisanya 21,6% dijelaskanolehfaktor-faktor lain yang tidakditeliti di penelitianini. Secaraparsial, citramerekberpengaruhsecarasignifikanterhadapkeputusanpembeliansebesar 0,002, kualitasprodukberpengaruhsecarasignifikanterhadapkeputusanpembeliansebesar 0,005, hargaberpengaruhsecarasignifikanterhadapkeputusanpembeliansebesar 0,000 Kata Kunci :CitraMerek, KualitasProduk, HargadanKeputusanPembelian The Influence of Brand Image, Product Quality and Price on the Purchase Decision of Round Up 486 SL Herbicide in the DamaiTani Gresik Store Ferry ChoiruFachruddin 15420075 Preceptor Tri TjahyoPoernomo, SE.,MM ABSTRACT This study aims to explain the effect of Brand Image, Product Quality and Price on Purchasing Decisions Herbicide Round Up 486 SL in the DamaiTani Gresik store. This type of research is quantitative. The population in this study are all consumers who have come and made purchases at DamaiTani Gresik store. Data collection was carried out by distributing questionnaires to 90 respondents. The results of this study indicate that the Brand Image, Product Quality and Price simultaneously and significantly influence the purchase decision as indicated by the level of significance F (0,000 <0,05) and Adjusted R-square of 0,784. While the remaining 21,6% is explained by other factors not examined in this study. Partially, the brand image significantly influences the purchase decision of 0.002, the product quality significantly influences the purchase decision of 0.005, price significantly influences the purchase decision of 0.000.
ABSTRAK PenelitianinibertujuanuntukmenjelaskanPengaruh Citra Merek, KualitasProdukdanHargaTerhadapKeputusanPembelianHerbisida Round Up 486 SL Di TokoDamaiTani Gresik. Jenispenelitianiniadalahkuantitatif.Populasidalampenelitianiniadalahseluruhkonsumen yang pernahdatangdanmelakukanpembelian di TokoDamai Gresik.Pengumpulan data dilakukandenganmenyebarkankuesionerkepada 90 responden.hasilpenelitianinimenunjukkanbahwa Citra Merek, KualitasProdukdanHargaberpengaruhsecarasimultandansignifikanterhadapKeputusanPembelianseperti yang ditunjukkanolehtingkatsignifikansi F (0,000<0,05) dan Adjusted R-square sebesar 0,784. Sedangkansisanya 21,6% dijelaskanolehfaktor-faktor lain yang tidakditeliti di penelitianini. Secaraparsial, citramerekberpengaruhsecarasignifikanterhadapkeputusanpembeliansebesar 0,002, kualitasprodukberpengaruhsecarasignifikanterhadapkeputusanpembeliansebesar 0,005, hargaberpengaruhsecarasignifikanterhadapkeputusanpembeliansebesar 0,000 Kata Kunci :CitraMerek, KualitasProduk, HargadanKeputusanPembelian The Influence of Brand Image, Product Quality and Price on the Purchase Decision of Round Up 486 SL Herbicide in the DamaiTani Gresik Store Ferry ChoiruFachruddin 15420075 Preceptor Tri TjahyoPoernomo, SE.,MM ABSTRACT This study aims to explain the effect of Brand Image, Product Quality and Price on Purchasing Decisions Herbicide Round Up 486 SL in the DamaiTani Gresik store. This type of research is quantitative. The population in this study are all consumers who have come and made purchases at DamaiTani Gresik store. Data collection was carried out by distributing questionnaires to 90 respondents. The results of this study indicate that the Brand Image, Product Quality and Price simultaneously and significantly influence the purchase decision as indicated by the level of significance F (0,000 <0,05) and Adjusted R-square of 0,784. While the remaining 21,6% is explained by other factors not examined in this study. Partially, the brand image significantly influences the purchase decision of 0.002, the product quality significantly influences the purchase decision of 0.005, price significantly influences the purchase decision of 0.000.
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