STRATEGI DAKWAH PROGRAM "TERTIPU" DI RADIO KOTAPERAK FM DALAM MENARIK MINAT PENDENGAR SELAMA RAMADHAN 2019
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Institusion
Universitas Muhammadiyah Yogyakarta
Author
Rahma Nur Khotimah
Subject
Datestamp
2021-10-20 02:39:05
Abstract :
In the current era, people tend to use the Internet or television as a medium to search for information or merely seek entertainment, causing media in the previous era such as radio has begun to lose their listeners. Therefore, it is necessary to have a strategy especialy the one related to Da?wah program, since there are not many people who still listen to Da?wah programs through Radio. This research aims at explaining what is Dakwah stategy and how is the process of the strategy used in the program ?TERTIPU? airing on Perak FM radio in attracting listeners? interest during Ramadan 2019. This research used qualitative approach with the type of descriptive research and the use of observation techniques, interviews and triangulation techniques and data mining through adequate references. The result of this study was, In attracting listeners? interest regarding da?wah in broadcasting, the researcher used authentic topics which of Yogyakarta people really face in daily life with casual language and witty diction. Program ?TERTIPU? applied some aspects of internal radio strategy suc as 1) Prog Planning, 2) Production Or Purchasing 3) Program Action 4) Supervision And Evaluation, become the main thing in the program success process.
In the current era, people tend to use the Internet or television as a medium to search for information or merely seek entertainment, causing media in the previous era such as radio has begun to lose their listeners. Therefore, it is necessary to have a strategy especialy the one related to Da?wah program, since there are not many people who still listen to Da?wah programs through Radio. This research aims at explaining what is Dakwah stategy and how is the process of the strategy used in the program ?TERTIPU? airing on Perak FM radio in attracting listeners? interest during Ramadan 2019. This research used qualitative approach with the type of descriptive research and the use of observation techniques, interviews and triangulation techniques and data mining through adequate references. The result of this study was, In attracting listeners? interest regarding da?wah in broadcasting, the researcher used authentic topics which of Yogyakarta people really face in daily life with casual language and witty diction. Program ?TERTIPU? applied some aspects of internal radio strategy suc as 1) Prog Planning, 2) Production Or Purchasing 3) Program Action 4) Supervision And Evaluation, become the main thing in the program success process.
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