MOTIF ANAK DALAM MENONTON TAYANGAN PROGRAM
ACARA OPERA ANAK
(Studi Deskriptif Kuantitatif tentang Motif Anak SD di Surabaya dalam
Menonton Tayangan Program Acara OPERA ANAK di Trans 7)
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
Elizabeth Nisca , Wain
Subject
P87 Communication. Mass Media
Datestamp
2011-11-07 08:18:40
Abstract :
This research was conducted to know the motive in Surabaya children watching programs OPERA ANAK on Trans7. By using the Uses and Gratifications approach that shows that the main problem is not the media to change attitudes and behavior of audiences, but how the media meet the personal needs and social audiences. The research method used is descriptive quantitative with the type of data used in this research is the primary data obtained directly from respondents by using questionnaires and secondary data are used as supporting data for analysis. While the sample of this research is part of the kids are watching Surabaya OPERA CHILD on Trans 7 of the 100 children, withdrawal of sample use cluster random sampling technique. From the results of this study can be concluded that the motives that dominate children's impressions of Surabaya in OPERA ANAK in Trans7 is entertainment motive, motive and motif information integration and social interaction into the high category while the motive of personal identity into the medium category.
This research was conducted to know the motive in Surabaya children watching programs OPERA ANAK on Trans7. By using the Uses and Gratifications approach that shows that the main problem is not the media to change attitudes and behavior of audiences, but how the media meet the personal needs and social audiences. The research method used is descriptive quantitative with the type of data used in this research is the primary data obtained directly from respondents by using questionnaires and secondary data are used as supporting data for analysis. While the sample of this research is part of the kids are watching Surabaya OPERA CHILD on Trans 7 of the 100 children, withdrawal of sample use cluster random sampling technique. From the results of this study can be concluded that the motives that dominate children's impressions of Surabaya in OPERA ANAK in Trans7 is entertainment motive, motive and motif information integration and social interaction into the high category while the motive of personal identity into the medium category.
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