REPRESENTASI LAKI – LAKI PADA IKLAN PRODUK KECANTIKAN NATASHA VERSI KULIT KERIPUT (Representasi Model Laki – laki Pada Iklan Natasha Versi “kulit keriput”)
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Institusion

Universitas Pembangunan Nasional Veteran Jawa Timur

Author

KANIA , SHEILLA ANGGRIANI

Subject

P87 Communication. Mass Media 

Datestamp

2012-07-31 06:57:56 

Abstract :
This study aims to determine the purpose of advertising beauty products Natasha wrinkles version that is installed on the billboard is located on Jalan Yos Sudarso Surabaya. This object ters to the attention of researchers because Natasha is meticulous beauty products that actually have the segmentation of women, but the ad Natasha version of this wrinkled skin, using a model of male ? male. Theory used in this study is a theoretical model of semiotics Charles pierce, but it also menggunakna metrosexual concept, the concept of meaning, the concept of male - male, meaning the concept of color. The method in this study using the method of semiotics .. Corpus in this study were natsha beauty product ads displayed in Jalan Yos Sudarso Surabaya, and became the focus is on male models - men in the ad The results of this study is the advertising beauty products this Natasha, described the man - who in the era of the metrosexual man takes such care in tawarakan by yang nataha beauty products to support the needs of their appearance 

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